Brandwave

Levoit vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Levoit among air purifier brands in New Zealand. Xiaomi had about 320 branded searches, while Levoit had 210. Xiaomi made up 24.2% of all air purifier brand searches we track, and Levoit accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about air purifier brands, Levoit appeared in three of the five answers and Xiaomi in two. Xiaomi was mentioned before Levoit in two out of three answers.

Among air purifier brands in New Zealand in September 2026

Who do people search for more?

Xiaomi, about 52% more searches than Levoit

Xiaomi 320 searchesLevoit 210 searches

Who does AI mention more?

Levoit, mentioned in 3 of 5 answers, Xiaomi in 2

Levoit in 3 of 5Xiaomi in 2 of 5

Who does AI recommend more?

Xiaomi, named ahead of Levoit in 2 of 3 answers

Xiaomi first in 2Levoit first in 1

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Top air purifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Levoit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi was listed before Levoit in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winix1st
  2. Xiaomi2nd
  3. Levoit3rd
  4. Blueair4th
  5. Coway5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air purifier brands

5 answers

  • Asked ChatGPT

    “Which air purifier brand should I buy in New Zealand?”

    1. 1Xiaomi
    2. 2Winix
    3. 3Levoit

  • Asked ChatGPT

    “What are the best air purifier brands in New Zealand?”

    1. 1Winix
    2. 2Xiaomi
    3. 3Blueair
    4. 4Levoit

  • Asked ChatGPT

    “What's the best air purifier brand in New Zealand for allergies?”

    1. 1Winix
    2. 2Levoit
    3. 3Coway

  • Searched Google, AI Overview

    “air purifier nz”

    1. 1Winix

  • Searched Google, AI Overview

    “hepa air purifier”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Levoit or Xiaomi more popular in search?

    This chart shows how often people search Google for Levoit and Xiaomi by name. Each line represents a brand's share of searches for all five air purifier brands we track, month by month, from searches in New Zealand.

    Levoit and Xiaomi among air purifier brands in New Zealand, by month

    Share of searches by month for Xiaomi, Levoit. The figures are in the table below the chart.

    View monthly share of searches table
    MonthWinixXiaomiLevoitBlueairCoway
    Oct 202531.9%35.2%14.3%11%7.7%
    Nov 202532.2%33.1%16.1%11%7.6%
    Dec 202538.4%28.3%18.8%7.2%7.2%
    Jan 202635.5%32.2%18.2%6.6%7.4%
    Feb 202623.7%19.8%29.8%17.6%9.2%
    Mar 202636.7%26.7%24.2%7.5%5%
    Apr 202632.3%23.8%33.5%6.1%4.3%
    May 202642.6%24.8%18.6%7%7%
    Jun 202640.3%23%22.3%9.4%5%
    Jul 202644.5%25.2%14.8%9.7%5.8%
    Aug 202645.6%23.1%19.5%6.5%5.3%
    Sep 202646.2%24.2%15.9%6.8%6.8%

    How has the Levoit and Xiaomi comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 4 times in the 12 months ending September 2026: Levoit took it in February 2026, Xiaomi took it in March 2026, Levoit took it in April 2026, Xiaomi took it in May 2026.
    • Across the 12 months ending September 2026, Levoit’s share of searches among air purifier brands in New Zealand moved from 14.3% to 15.9%, and its estimated monthly branded searches moved from 130 to 210.
    • Across the 12 months ending September 2026, Xiaomi’s share of searches among air purifier brands in New Zealand moved from 35.2% to 24.2%, and its estimated monthly branded searches held steady at 320.

    How did search popularity change for New Zealand air purifier brands in September 2026?

    2 changes

    1. In September 2026, Xiaomi gained share of searches among air purifier brands in New Zealand, from 23.1% to 24.2%.

    2. In September 2026, Levoit lost share of searches among air purifier brands in New Zealand, from 19.5% to 15.9%.

    How are branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Levoit’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Levoit

    5 branded search terms

    • air purifier levoit
    • levoit
    • levoit air filter
    • levoit core
    • levoit purifier

    Xiaomi

    1 branded search term

    • xiaomi air purifier

    How the Brand Demand Index is measured

    Other head-to-heads among air purifier brands

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