Brandwave

Apple TV 4K vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Apple TV 4K among streaming device brands in New Zealand. Xiaomi had about 11,200 branded searches, while Apple TV 4K had 3,300. Xiaomi made up 22.4% of all streaming device brand searches we track, and Apple TV 4K accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Apple TV 4K appeared in all five answers and Xiaomi in none.

Among streaming device brands in New Zealand in September 2026

Who do people search for more?

Xiaomi, about 3 searches for every 1 for Apple TV 4K

Xiaomi 11.2K searchesApple TV 4K 3.3K searches

Who does AI mention more?

Apple TV 4K, mentioned in every answer we collected

Apple TV 4K in 5 of 5Xiaomi in 0 of 5

Who does AI recommend more?

Apple TV 4K, the only one of the two named

Apple TV 4K first in 5Xiaomi never named

Follow Apple TV 4K vs Xiaomi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top streaming device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple TV 4K appeared in all five answers. Xiaomi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Chromecast1st
  2. Apple TV 4K2nd
  3. Amazon Fire TV Stick3rd
  4. Roku4th
  5. Sky Pod5th
  6. Xiaomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Apple TV 4K or Xiaomi more popular in search?

This chart shows how often people search Google for Apple TV 4K and Xiaomi by name. Each line represents a brand's share of searches for all six streaming device brands we track, month by month, from searches in New Zealand.

Apple TV 4K and Xiaomi among streaming device brands in New Zealand, by month

Share of searches by month for Xiaomi, Apple TV 4K. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ChromecastXiaomiAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202553.9%22.9%11.2%5.6%5.9%0.47%
Nov 202554.1%22.6%10.4%7.5%4.9%0.46%
Dec 202555.7%22.2%11.9%4.8%5%0.37%
Jan 202655.7%21.9%12%3.9%6%0.56%
Feb 202656.1%21.6%11.8%4.7%5.4%0.36%
Mar 202656.7%22.5%9.5%5.5%5.5%0.31%
Apr 202653.8%20.7%10.4%7.4%7.3%0.44%
May 202653.6%18.3%9%12.2%6.2%0.6%
Jun 202653.6%14.7%9.5%16.2%5.7%0.26%
Jul 202654.1%13.5%9.8%16.5%5.9%0.22%
Aug 202654.2%18.6%11.9%9.6%5.5%0.26%
Sep 202653.3%22.4%13%6.6%4.5%0.22%

How has the Apple TV 4K and Xiaomi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Apple TV 4K took it in June 2026, Xiaomi took it in August 2026.
  • Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in New Zealand moved from 5.6% to 6.6%, and its estimated monthly branded searches moved from 2.5K to 3.3K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among streaming device brands in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 10.2K to 11.2K.

How did search popularity change for New Zealand streaming device brands in September 2026?

2 changes

  1. In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%.

  2. In September 2026, Apple TV 4K lost share of searches among streaming device brands in New Zealand, from 9.6% to 6.6%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Apple TV 4K’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple TV 4K

4 branded search terms

  • apple tv 4k
  • apple tv 4k 64g
  • apple tv 4k chromecast
  • apple tv box

Xiaomi

15 branded search terms

  • xiaomi
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi pad
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch

How the Brand Demand Index is measured

Other head-to-heads among streaming device brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free