Amazon Fire TV Stick vs Google Chromecast:Which is more popular?
In September 2026, Google Chromecast had more branded searches than Amazon Fire TV Stick among streaming device brands in New Zealand. Google Chromecast had about 26,500 branded searches, while Amazon Fire TV Stick had 6,460. Google Chromecast made up 53.3% of all streaming device brand searches we track, and Amazon Fire TV Stick accounted for 13%. When we asked ChatGPT and Google AI Overviews about streaming device brands, both Amazon Fire TV Stick and Google Chromecast appeared in all five answers. Google Chromecast was mentioned before Amazon Fire TV Stick in four out of five answers.
Who do people search for more?
Google Chromecast, about 4 searches for every 1 for Amazon Fire TV Stick
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Google Chromecast, named ahead of Amazon Fire TV Stick in 4 of 5 answers
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Amazon Fire TV Stick and Google Chromecast showed up in all five answers. Google Chromecast was listed before Amazon Fire TV Stick in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best streaming device brands in New Zealand?”
Asked ChatGPT
“What's the best streaming device brand in New Zealand for a smart tv?”
Searched Google, AI Overview
“streaming device for tv”
Searched Google, AI Overview
“chromecast alternative nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Amazon Fire TV Stick or Google Chromecast more popular in search?
This chart shows how often people search Google for Amazon Fire TV Stick and Google Chromecast by name. Each line represents a brand's share of searches for all six streaming device brands we track, month by month, from searches in New Zealand.
Share of searches by month for Google Chromecast, Amazon Fire TV Stick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Xiaomi | Amazon Fire TV Stick | Apple TV 4K | Roku | Sky Pod |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 22.9% | 11.2% | 5.6% | 5.9% | 0.47% |
| Nov 2025 | 54.1% | 22.6% | 10.4% | 7.5% | 4.9% | 0.46% |
| Dec 2025 | 55.7% | 22.2% | 11.9% | 4.8% | 5% | 0.37% |
| Jan 2026 | 55.7% | 21.9% | 12% | 3.9% | 6% | 0.56% |
| Feb 2026 | 56.1% | 21.6% | 11.8% | 4.7% | 5.4% | 0.36% |
| Mar 2026 | 56.7% | 22.5% | 9.5% | 5.5% | 5.5% | 0.31% |
| Apr 2026 | 53.8% | 20.7% | 10.4% | 7.4% | 7.3% | 0.44% |
| May 2026 | 53.6% | 18.3% | 9% | 12.2% | 6.2% | 0.6% |
| Jun 2026 | 53.6% | 14.7% | 9.5% | 16.2% | 5.7% | 0.26% |
| Jul 2026 | 54.1% | 13.5% | 9.8% | 16.5% | 5.9% | 0.22% |
| Aug 2026 | 54.2% | 18.6% | 11.9% | 9.6% | 5.5% | 0.26% |
| Sep 2026 | 53.3% | 22.4% | 13% | 6.6% | 4.5% | 0.22% |
How has the Amazon Fire TV Stick and Google Chromecast comparison changed over the last 12 months?
3 findings
- Google Chromecast was ahead of Amazon Fire TV Stick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in New Zealand moved from 11.2% to 13%, and its estimated monthly branded searches moved from 5K to 6.5K.
- Across the 12 months ending September 2026, Google Chromecast’s share of searches among streaming device brands in New Zealand moved from 53.9% to 53.3%, and its estimated monthly branded searches moved from 24.1K to 26.5K.
How did search popularity change for New Zealand streaming device brands in September 2026?
2 changes
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%.
In September 2026, Google Chromecast lost share of searches among streaming device brands in New Zealand, from 54.2% to 53.3%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Google Chromecast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire TV Stick
11 branded search terms
- 4k fire stick amazon
- a fire stick
- amazon fire tv stick
- amazon firestick
- amazonfiretvstick
- fire stick
- fire stick tv
- firestick
- firestick 4k
- firestick 4k max
- firestick tv
Google Chromecast
11 branded search terms
- chromecast
- chromecast device
- chromecast tv
- chromecast ultra
- google chromecast
- google chromecast browser
- google tv chromecast
- google tv streamer
- googlechromecast
- resetting a chromecast
- skygo chromecast
Other head-to-heads among streaming device brands
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