Brandwave

How popular isRoku?

In September 2026, people searched for Roku by name about 2,240 times in New Zealand, a 15.5% decrease from the previous year. These searches made up 4.5% of all New Zealand streaming device brand searches, placing Roku fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Roku appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Roku is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Google ChromecastShare of searches 53.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. XiaomiShare of searches 22.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Amazon Fire TV StickShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Apple TV 4KShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. RokuShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top streaming device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roku was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roku is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Chromecast1st
  2. Apple TV 4K2nd
  3. Amazon Fire TV Stick3rd
  4. Roku4th
  5. Sky Pod5th
  6. Xiaomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which streaming device brands compete with Roku?

Roku against streaming device brands in New Zealand, by month

Share of searches by month for Google Chromecast, Xiaomi, Amazon Fire TV Stick, Apple TV 4K, Roku. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ChromecastXiaomiAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202553.9%22.9%11.2%5.6%5.9%0.47%
Nov 202554.1%22.6%10.4%7.5%4.9%0.46%
Dec 202555.7%22.2%11.9%4.8%5%0.37%
Jan 202655.7%21.9%12%3.9%6%0.56%
Feb 202656.1%21.6%11.8%4.7%5.4%0.36%
Mar 202656.7%22.5%9.5%5.5%5.5%0.31%
Apr 202653.8%20.7%10.4%7.4%7.3%0.44%
May 202653.6%18.3%9%12.2%6.2%0.6%
Jun 202653.6%14.7%9.5%16.2%5.7%0.26%
Jul 202654.1%13.5%9.8%16.5%5.9%0.22%
Aug 202654.2%18.6%11.9%9.6%5.5%0.26%
Sep 202653.3%22.4%13%6.6%4.5%0.22%

  1. 1.Google Chromecast

    53.3%

    Held 1st. 26.5K estimated branded searches, -8.4% vs prior month. Share -0.9 points.

  2. 2.Xiaomi

    22.4%

    Held 2nd. 11.2K estimated branded searches, +12.5% vs prior month. Share +3.9 points.

  3. 3.Amazon Fire TV Stick

    13%

    Held 3rd. 6.5K estimated branded searches, +1.6% vs prior month. Share +1.1 points.

  4. 4.Apple TV 4K

    6.6%

    Held 4th. 3.3K estimated branded searches, -35.9% vs prior month. Share -3 points.

  5. 5.Roku

    4.5%

    Held 5th. 2.2K estimated branded searches, -23.3% vs prior month. Share -1 points.

  6. 6.Sky Pod

    0.22%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Roku and its closest rivals

Every comparison with Roku

5 comparisons

How has branded search demand for Roku changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roku in New Zealand fell from 2.6K to 2.2K.
  • Across the 12 months ending September 2026, Roku’s share of searches among streaming device brands in New Zealand decreased from 5.9% to 4.5%.
  • Across the 12 months ending September 2026, Roku’s share of searches among streaming device brands in New Zealand peaked at 7.3% in April 2026 and was lowest at 4.5% in September 2026.
  • Across the 12 months ending September 2026, Roku fell from 4th to 5th among streaming device brands in New Zealand.

How did search popularity change for New Zealand streaming device brands in September 2026?

6 changes

  1. In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%.

  2. In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%.

  3. In September 2026, Apple TV 4K lost share of searches among streaming device brands in New Zealand, from 9.6% to 6.6%.

  4. In September 2026, Roku lost share of searches among streaming device brands in New Zealand, from 5.5% to 4.5%.

  5. In September 2026, Google Chromecast lost share of searches among streaming device brands in New Zealand, from 54.2% to 53.3%.

  6. Estimated monthly branded searches for Sky Pod in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

How are Roku’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Roku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avatar roku
  • roku
  • roku channel
  • roku chromecast
  • roku stick
  • roku streaming device
  • roku streaming stick
  • roku tv
  • roku tv box
  • roku ultra
  • tcl roku tv
  • the roku channel

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How the Brand Demand Index is measured

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