Google Chromecast vs Roku:Which is more popular by branded search in New Zealand?
In August 2026, Google Chromecast had more branded searches than Roku among streaming device brands in New Zealand. Google Chromecast was estimated to have 31.3K branded searches compared to Roku’s 3.2K, and held a 60.2% Share of Search versus Roku’s 6.1%.
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Which is more popular in search, Google Chromecast or Roku?
Compare the TV streaming sticks and boxes New Zealanders plug in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Chromecast, Roku. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Chromecast | Amazon Fire TV Stick | Apple TV 4K | Roku | Sky Pod |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 18.1% | 8.9% | 7.2% | 0.1% |
| Nov 2025 | 66.5% | 17.5% | 9.8% | 6.1% | 0.1% |
| Dec 2025 | 67.4% | 20.1% | 6.3% | 6.2% | 0.07% |
| Jan 2026 | 67.1% | 19.9% | 5.8% | 7.2% | 0.05% |
| Feb 2026 | 63.6% | 19% | 11% | 6.3% | 0.08% |
| Mar 2026 | 62% | 16.3% | 15.3% | 6.3% | 0.05% |
| Apr 2026 | 59.1% | 17.1% | 15.7% | 7.9% | 0.06% |
| May 2026 | 53.8% | 14.9% | 24.7% | 6.5% | 0.05% |
| Jun 2026 | 50.7% | 15.2% | 28.6% | 5.5% | 0.04% |
| Jul 2026 | 54.4% | 16.2% | 23.5% | 5.9% | 0.06% |
| Aug 2026 | 60.2% | 17.8% | 15.9% | 6.1% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Google Chromecast and Roku comparison changed over the last 12 months?
3 findings
- Google Chromecast was ahead of Roku in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Chromecast’s estimated Share of Search among streaming device brands in New Zealand moved from 65.6% to 60.2%, and its estimated monthly branded searches moved from 26K to 31.3K.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
How did search popularity change for New Zealand streaming device brands in August 2026?
2 changes
In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.
Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Chromecast’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Chromecast
21 branded search terms
- chromecast
- chromecast device
- chromecast phone to tv
- chromecast tv
- chromecast ultra
- chromecast what is
- chromecast with google tv
- chromecast with google tv 4k
- google chromecast
- google chromecast browser
- google chromecast near me
- google chromecast nz
- google chromecast online
- google chromecast streaming stick
- google chromecast tv box
- google chromecast with google tv
- google tv chromecast
- google tv streamer
- googlechromecast
- resetting a chromecast
- skygo chromecast
Roku
17 branded search terms
- avatar roku
- roku
- roku channel
- roku chromecast
- roku com
- roku near me
- roku nz
- roku online
- roku stick
- roku streaming device
- roku streaming stick
- roku streaming stick 4k
- roku tv
- roku tv box
- roku ultra
- tcl roku tv
- the roku channel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.