Brandwave

Amazon Fire TV Stick vs Apple TV 4K:Which is more popular by branded search in New Zealand?

In August 2026, Amazon Fire TV Stick had more branded searches than Apple TV 4K among streaming device brands in New Zealand. Amazon Fire TV Stick was estimated to have 9.3K branded searches compared to Apple TV 4K’s 8.3K, and held a 17.8% Share of Search versus Apple TV 4K’s 15.9%.

Share of Search among streaming device brands in New Zealand in August 2026Which is more popular in search, Amazon Fire TV Stick or Apple TV 4K?
Amazon Fire TV Stick17.8%9.3K searches
vs
Apple TV 4K15.9%8.3K searches
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Which is more popular in search, Amazon Fire TV Stick or Apple TV 4K?

Compare the TV streaming sticks and boxes New Zealanders plug in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazon Fire TV Stick and Apple TV 4K among streaming device brands in New Zealand, by month

Share of Search by month for Amazon Fire TV Stick, Apple TV 4K. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromecastAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202565.6%18.1%8.9%7.2%0.1%
Nov 202566.5%17.5%9.8%6.1%0.1%
Dec 202567.4%20.1%6.3%6.2%0.07%
Jan 202667.1%19.9%5.8%7.2%0.05%
Feb 202663.6%19%11%6.3%0.08%
Mar 202662%16.3%15.3%6.3%0.05%
Apr 202659.1%17.1%15.7%7.9%0.06%
May 202653.8%14.9%24.7%6.5%0.05%
Jun 202650.7%15.2%28.6%5.5%0.04%
Jul 202654.4%16.2%23.5%5.9%0.06%
Aug 202660.2%17.8%15.9%6.1%0.04%
Sep 2026—————

How has the Amazon Fire TV Stick and Apple TV 4K comparison changed over the last 12 months?

How did search popularity change for New Zealand streaming device brands in August 2026?

  1. In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.

  2. In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Apple TV 4K’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Fire TV Stick

21 branded search terms

  • 4k fire stick amazon
  • a fire stick
  • amazon fire stick 4k max
  • amazon fire tv stick
  • amazon fire tv stick 4k
  • amazon fire tv stick 4k max
  • amazon fire tv stick hd
  • amazon fire tv stick near me
  • amazon fire tv stick nz
  • amazon fire tv stick online
  • amazon fire tv stick streaming stick
  • amazon firestick
  • amazonfiretvstick
  • fire stick
  • fire stick 4k
  • fire stick 4k max
  • fire stick tv
  • firestick
  • firestick 4k
  • firestick 4k max
  • firestick tv

Apple TV 4K

16 branded search terms

  • apple tv 4k
  • apple tv 4k 3 gen
  • apple tv 4k 3nd generation
  • apple tv 4k 4th generation
  • apple tv 4k 64g
  • apple tv 4k chromecast
  • apple tv 4k media player
  • apple tv 4k new
  • apple tv 4k streaming box
  • apple tv 4k streaming device
  • apple tv 4k streaming media player
  • apple tv 4k streaming stick
  • apple tv 4k tv box
  • apple tv 4k wi fi
  • apple tv box
  • apple tv box 4k

How the Brand Demand Index is measured

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