Brandwave

How popular isApple TV 4K in search?

In August 2026, there were an estimated 8.3K branded searches for Apple TV 4K in New Zealand which is up 133.6% over the last 11 months. Apple TV 4K holds 15.9% estimated Share of Search among New Zealand streaming device brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google Chromecast60.2%
  2. Amazon Fire TV Stick17.8%
  3. Apple TV 4K15.9%
  4. Roku6.1%
  5. Sky Pod0.04%
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Which streaming device brands compete with Apple TV 4K?

Apple TV 4K against streaming device brands in New Zealand, by month

Share of Search by month for Google Chromecast, Amazon Fire TV Stick, Apple TV 4K, Roku. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromecastAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202565.6%18.1%8.9%7.2%0.1%
Nov 202566.5%17.5%9.8%6.1%0.1%
Dec 202567.4%20.1%6.3%6.2%0.07%
Jan 202667.1%19.9%5.8%7.2%0.05%
Feb 202663.6%19%11%6.3%0.08%
Mar 202662%16.3%15.3%6.3%0.05%
Apr 202659.1%17.1%15.7%7.9%0.06%
May 202653.8%14.9%24.7%6.5%0.05%
Jun 202650.7%15.2%28.6%5.5%0.04%
Jul 202654.4%16.2%23.5%5.9%0.06%
Aug 202660.2%17.8%15.9%6.1%0.04%
Sep 2026—————

  1. 1.Google Chromecast

    60.2%

    held 1st · 31.3K estimated branded searches · -17.3% vs prior month · +5.8 points

  2. 2.Amazon Fire TV Stick

    17.8%

    moved from 3rd to 2nd · 9.3K estimated branded searches · -17.6% vs prior month · +1.6 points

  3. 3.Apple TV 4K

    15.9%

    moved from 2nd to 3rd · 8.3K estimated branded searches · -49.4% vs prior month · -7.6 points

  4. 4.Roku

    6.1%

    held 4th · 3.2K estimated branded searches · -22.9% vs prior month · +0.2 points

  5. 5.Sky Pod

    0.04%

    held 5th · 20 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between Apple TV 4K and its closest rivals

How has branded search demand for Apple TV 4K changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple TV 4K in New Zealand rose from 3.5K to 8.3K.
  • Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand increased from 8.9% to 15.9%.
  • Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand peaked at 28.6% in June 2026 and was lowest at 5.8% in January 2026.

How did search popularity change for New Zealand streaming device brands in August 2026?

  1. In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.

  2. In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.

  3. In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.

  4. Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.

  5. Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

How is Apple TV 4K measured?

Brandwave collects information about searches that people make online using Apple TV 4K’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • apple tv 4k
  • apple tv 4k 3 gen
  • apple tv 4k 3nd generation
  • apple tv 4k 4th generation
  • apple tv 4k 64g
  • apple tv 4k chromecast
  • apple tv 4k media player
  • apple tv 4k new
  • apple tv 4k streaming box
  • apple tv 4k streaming device
  • apple tv 4k streaming media player
  • apple tv 4k streaming stick
  • apple tv 4k tv box
  • apple tv 4k wi fi
  • apple tv box
  • apple tv box 4k

How the Brand Demand Index is measured

Who owns Apple TV 4K?

Apple TV 4K is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

Do you work for Apple TV 4K? To request corrections or removal please contact us via our support page and we will be happy to assist.

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