Brandwave

How popular isApple AirTag in search?

In August 2026, there were an estimated 11.6K branded searches for Apple AirTag in New Zealand which is up 39.2% over the last 11 months. Apple AirTag holds 14% estimated Share of Search among New Zealand pet GPS tracker brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Garmin83.3%
  2. Apple AirTag14%
  3. Tractive2.7%
  4. Fi0.04%
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Which pet GPS tracker brands compete with Apple AirTag?

Apple AirTag against pet GPS tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagTractiveFi
Oct 202586.4%11.7%1.8%0.06%
Nov 202584.1%14.1%1.8%0.05%
Dec 202584.2%13.7%2%0.07%
Jan 202684.1%13.9%1.9%0.07%
Feb 202685.6%11.7%2.6%0.08%
Mar 202684.6%12.3%3%0.08%
Apr 202685%11.7%3.2%0.05%
May 202683.2%13.7%3.1%0.07%
Jun 202678.3%18.3%3.4%0.07%
Jul 202679.3%17.4%3.2%0.05%
Aug 202683.3%14%2.7%0.04%
Sep 2026————

  1. 1.Garmin

    83.3%

    held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +3.9 points

  2. 2.Apple AirTag

    14%

    held 2nd · 11.6K estimated branded searches · -10.8% vs prior month · -3.4 points

  3. 3.Tractive

    2.7%

    held 3rd · 2.3K estimated branded searches · -6.2% vs prior month · -0.5 points

  4. 4.Fi

    0.04%

    held 4th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between Apple AirTag and its closest rivals

How has branded search demand for Apple AirTag changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple AirTag in New Zealand rose from 8.3K to 11.6K.
  • Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 11.7% to 14%.
  • Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 11.7% in October 2025.

How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.

  2. In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.

  3. In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How is Apple AirTag measured?

Brandwave collects information about searches that people make online using Apple AirTag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • airtag
  • airtag 2 pack
  • airtag 4 pack
  • airtag apple
  • airtag price
  • apple airtag
  • apple airtag 1 pack
  • apple airtag 2 pack
  • apple airtag 4 pack
  • apple airtag bluetooth tracker
  • apple airtag cat tracker
  • apple airtag dog tracker
  • apple airtag for keys
  • apple airtag gps tracker
  • apple airtag near me
  • apple airtag new zealand
  • apple airtag nz
  • apple airtag online
  • apple airtag price
  • apple airtag tracker
  • appleairtag
  • buy airtag
  • buy apple airtag
  • new airtag

How the Brand Demand Index is measured

Who owns Apple AirTag?

Apple AirTag is owned by Apple. Brandwave also tracks AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

Do you work for Apple AirTag? To request corrections or removal please contact us via our support page and we will be happy to assist.

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