Apple AirTag vs Petrek:Which is more popular?

In September 2026, Apple AirTag had more branded searches than Petrek among pet GPS tracker brands in New Zealand. Apple AirTag had about 8,010 branded searches, while Petrek had 30. Apple AirTag made up 32.2% of all pet GPS tracker brand searches we track, and Petrek accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Apple AirTag and Petrek each appeared in four of the five answers. Petrek was mentioned before Apple AirTag in four out of five answers.

Among pet GPS tracker brands in New Zealand in September 2026

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Top pet GPS tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple AirTag was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petrek was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Petrek was listed before Apple AirTag in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tractive	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple AirTag	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Petrek	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Garmin	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Fi	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple AirTag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Petrek4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pet GPS tracker brands

5 answers

Asked ChatGPT
“Which pet GPS tracker brand should I buy in New Zealand?”
1. 1Tractive
2. 2Petrek
3. 3Apple AirTag
Asked ChatGPT
“What are the best pet GPS tracker brands in New Zealand?”
1. 1Tractive
2. 2Petrek
3. 3Garmin
4. 4Apple AirTag
Asked ChatGPT
“What's the best pet GPS tracker brand in New Zealand for my dog?”
1. 1Tractive
2. 2Garmin
3. 3Apple AirTag
Searched Google, AI Overview
“pet gps tracker nz”
1. 1Tractive
2. 2Petrek
Searched Google, AI Overview
“dog tracker nz”
1. 1Tractive
2. 2Petrek
3. 3Garmin
4. 4Apple AirTag
5. 5Fi

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apple AirTag or Petrek more popular in search?

This chart shows how often people search Google for Apple AirTag and Petrek by name. Each line represents a brand's share of searches for all five pet GPS tracker brands we track, month by month, from searches in New Zealand.

Apple AirTag and Petrek among pet GPS tracker brands in New Zealand, by month

Month	Garmin	Apple AirTag	Tractive	Fi	Petrek
Oct 2025	64.7%	30.5%	4.4%	0.17%	0.17%
Nov 2025	57.7%	37.6%	4.4%	0.16%	0.09%
Dec 2025	55.2%	38.9%	5.5%	0.22%	0.18%
Jan 2026	58.1%	36%	5.3%	0.23%	0.27%
Feb 2026	63.5%	29.8%	6.3%	0.25%	0.13%
Mar 2026	61.9%	31.1%	6.6%	0.24%	0.16%
Apr 2026	61.9%	30.6%	7.1%	0.16%	0.16%
May 2026	58.1%	34.7%	6.9%	0.23%	0.08%
Jun 2026	49.6%	43.8%	6.4%	0.2%	0.12%
Jul 2026	49.4%	43.6%	6.8%	0.16%	0.12%
Aug 2026	56%	36.8%	7%	0.11%	0.07%
Sep 2026	61.1%	32.2%	6.5%	0.12%	0.12%

How has the Apple AirTag and Petrek comparison changed over the last 12 months?

3 findings

Apple AirTag was ahead of Petrek in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Apple AirTag’s share of searches among pet GPS tracker brands in New Zealand moved from 30.5% to 32.2%, and its estimated monthly branded searches moved from 7.1K to 8K.
Across the 12 months ending September 2026, Petrek’s share of searches among pet GPS tracker brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 40 to 30.

How did search popularity change for New Zealand pet GPS tracker brands in September 2026?

2 changes

In September 2026, Apple AirTag lost share of searches among pet GPS tracker brands in New Zealand, from 36.8% to 32.2%.
Estimated monthly branded searches for Petrek in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Apple AirTag’s and Petrek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.