Garmin vs Tractive:Which is more popular?
In September 2026, Garmin had more branded searches than Tractive among pet GPS tracker brands in New Zealand. Garmin had about 15,200 branded searches, while Tractive had 1,620. Garmin made up 61.1% of all pet GPS tracker brand searches we track, and Tractive accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Tractive appeared in all five answers and Garmin in three. Tractive was mentioned before Garmin in every answer.
Who do people search for more?
Garmin, about 9 searches for every 1 for Tractive
Who does AI mention more?
Tractive, mentioned in every answer we collected
Who does AI recommend more?
Tractive, named ahead of Garmin in every answer
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tractive appeared in all five answers. Garmin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tractive was listed before Garmin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tractive1st
- Petrek2nd
- Garmin3rd
Apple AirTag4th
Fi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple AirTag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Petrek4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garmin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pet GPS tracker brands
5 answers
Asked ChatGPT
“Which pet GPS tracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet GPS tracker brands in New Zealand?”
Asked ChatGPT
“What's the best pet GPS tracker brand in New Zealand for my dog?”
Searched Google, AI Overview
“pet gps tracker nz”
Searched Google, AI Overview
“dog tracker nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Garmin or Tractive more popular in search?
This chart shows how often people search Google for Garmin and Tractive by name. Each line represents a brand's share of searches for all five pet GPS tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Tractive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Apple AirTag | Tractive | Fi | Petrek |
|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 30.5% | 4.4% | 0.17% | 0.17% |
| Nov 2025 | 57.7% | 37.6% | 4.4% | 0.16% | 0.09% |
| Dec 2025 | 55.2% | 38.9% | 5.5% | 0.22% | 0.18% |
| Jan 2026 | 58.1% | 36% | 5.3% | 0.23% | 0.27% |
| Feb 2026 | 63.5% | 29.8% | 6.3% | 0.25% | 0.13% |
| Mar 2026 | 61.9% | 31.1% | 6.6% | 0.24% | 0.16% |
| Apr 2026 | 61.9% | 30.6% | 7.1% | 0.16% | 0.16% |
| May 2026 | 58.1% | 34.7% | 6.9% | 0.23% | 0.08% |
| Jun 2026 | 49.6% | 43.8% | 6.4% | 0.2% | 0.12% |
| Jul 2026 | 49.4% | 43.6% | 6.8% | 0.16% | 0.12% |
| Aug 2026 | 56% | 36.8% | 7% | 0.11% | 0.07% |
| Sep 2026 | 61.1% | 32.2% | 6.5% | 0.12% | 0.12% |
How has the Garmin and Tractive comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Tractive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s share of searches among pet GPS tracker brands in New Zealand moved from 64.7% to 61.1%, and its estimated monthly branded searches held steady at 15.2K.
- Across the 12 months ending September 2026, Tractive’s share of searches among pet GPS tracker brands in New Zealand moved from 4.4% to 6.5%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for New Zealand pet GPS tracker brands in September 2026?
2 changes
In September 2026, Garmin gained share of searches among pet GPS tracker brands in New Zealand, from 56% to 61.1%.
In September 2026, Tractive lost share of searches among pet GPS tracker brands in New Zealand, from 7% to 6.5%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Garmin’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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