Brandwave

Pet GPS tracker brands in New Zealand:Which brands are most popular in search?

In August 2026, Garmin was the most searched among pet GPS tracker brands in New Zealand, with an estimated 69.3K branded searches and 83.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Garmin83.3%
  2. Apple AirTag14%
  3. Tractive2.7%
  4. Fi0.04%

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Share of SearchLeaderboard

Compare the dog and cat GPS tracker brands New Zealand pet owners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet GPS tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagTractiveFi
Oct 202586.4%11.7%1.8%0.06%
Nov 202584.1%14.1%1.8%0.05%
Dec 202584.2%13.7%2%0.07%
Jan 202684.1%13.9%1.9%0.07%
Feb 202685.6%11.7%2.6%0.08%
Mar 202684.6%12.3%3%0.08%
Apr 202685%11.7%3.2%0.05%
May 202683.2%13.7%3.1%0.07%
Jun 202678.3%18.3%3.4%0.07%
Jul 202679.3%17.4%3.2%0.05%
Aug 202683.3%14%2.7%0.04%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Garmin

    83.3%

    held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +3.9 points

  2. 2.Apple AirTag

    14%

    held 2nd · 11.6K estimated branded searches · -10.8% vs prior month · -3.4 points

  3. 3.Tractive

    2.7%

    held 3rd · 2.3K estimated branded searches · -6.2% vs prior month · -0.5 points

  4. 4.Fi

    0.04%

    held 4th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among pet GPS tracker brands in New Zealand?

In August 2026, Garmin was the most searched among pet GPS tracker brands in New Zealand, with an estimated 69.3K branded searches and 83.3% estimated Share of Search within this set. Apple AirTag is in 2nd place, 69.3 percentage points behind at 14% Share of Search.

New Zealand pet GPS tracker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin86.4% → 83.3%86.4%Oct 202578.3%Jun 20261st
Apple AirTag11.7% → 14%18.3%Jun 202611.7%Oct 20252nd
Tractive1.8% → 2.7%3.4%Jun 20261.8%Nov 20253rd
Fi0.06% → 0.04%0.08%Feb 20260.04%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand decreased from 86.4% to 83.3%.
  • Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 11.7% to 14%.
  • Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 1.8% to 2.7%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 86.4% in October 2025 and was lowest at 78.3% in June 2026.
  • Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 11.7% in October 2025.
  • Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 3.4% in June 2026 and was lowest at 1.8% in November 2025.
  • Across the 11 months ending August 2026, Fi held steady: its estimated Share of Search among pet GPS tracker brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.

  2. In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.

  3. In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

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