Apple AirTag vs Tractive:Which is more popular by branded search in New Zealand?
In August 2026, Apple AirTag had more branded searches than Tractive among pet GPS tracker brands in New Zealand. Apple AirTag was estimated to have 11.6K branded searches compared to Tractive’s 2.3K, and held a 14% Share of Search versus Tractive’s 2.7%.
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Which is more popular in search, Apple AirTag or Tractive?
Compare the dog and cat GPS tracker brands New Zealand pet owners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple AirTag, Tractive. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Tractive | Fi |
|---|---|---|---|---|
| Oct 2025 | 86.4% | 11.7% | 1.8% | 0.06% |
| Nov 2025 | 84.1% | 14.1% | 1.8% | 0.05% |
| Dec 2025 | 84.2% | 13.7% | 2% | 0.07% |
| Jan 2026 | 84.1% | 13.9% | 1.9% | 0.07% |
| Feb 2026 | 85.6% | 11.7% | 2.6% | 0.08% |
| Mar 2026 | 84.6% | 12.3% | 3% | 0.08% |
| Apr 2026 | 85% | 11.7% | 3.2% | 0.05% |
| May 2026 | 83.2% | 13.7% | 3.1% | 0.07% |
| Jun 2026 | 78.3% | 18.3% | 3.4% | 0.07% |
| Jul 2026 | 79.3% | 17.4% | 3.2% | 0.05% |
| Aug 2026 | 83.3% | 14% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — |
How has the Apple AirTag and Tractive comparison changed over the last 12 months?
3 findings
- Apple AirTag was ahead of Tractive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 11.7% to 14%, and its estimated monthly branded searches moved from 8.3K to 11.6K.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 2.3K.
How did search popularity change for New Zealand pet GPS tracker brands in August 2026?
2 changes
In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.
In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple AirTag’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple AirTag
24 branded search terms
- airtag
- airtag 2 pack
- airtag 4 pack
- airtag apple
- airtag price
- apple airtag
- apple airtag 1 pack
- apple airtag 2 pack
- apple airtag 4 pack
- apple airtag bluetooth tracker
- apple airtag cat tracker
- apple airtag dog tracker
- apple airtag for keys
- apple airtag gps tracker
- apple airtag near me
- apple airtag new zealand
- apple airtag nz
- apple airtag online
- apple airtag price
- apple airtag tracker
- appleairtag
- buy airtag
- buy apple airtag
- new airtag
Tractive
20 branded search terms
- cat tractive
- collar tractive
- dog tracker tractive
- tractive
- tractive cat collar
- tractive cat gps
- tractive cat tracker
- tractive com
- tractive dog
- tractive gps
- tractive gps cat tracker
- tractive gps dog
- tractive gps dog tracker
- tractive gps tracker
- tractive gps tracker for dogs
- tractive near me
- tractive nz
- tractive online
- tractive pet tracker
- tractive subscription
Put your own brand in this comparison
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