Brandwave

How popular isTractive in search?

In August 2026, there were an estimated 2.3K branded searches for Tractive in New Zealand which is up 74% over the last 11 months. Tractive holds 2.7% estimated Share of Search among New Zealand pet GPS tracker brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Garmin83.3%
  2. Apple AirTag14%
  3. Tractive2.7%
  4. Fi0.04%
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Which pet GPS tracker brands compete with Tractive?

Tractive against pet GPS tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagTractiveFi
Oct 202586.4%11.7%1.8%0.06%
Nov 202584.1%14.1%1.8%0.05%
Dec 202584.2%13.7%2%0.07%
Jan 202684.1%13.9%1.9%0.07%
Feb 202685.6%11.7%2.6%0.08%
Mar 202684.6%12.3%3%0.08%
Apr 202685%11.7%3.2%0.05%
May 202683.2%13.7%3.1%0.07%
Jun 202678.3%18.3%3.4%0.07%
Jul 202679.3%17.4%3.2%0.05%
Aug 202683.3%14%2.7%0.04%
Sep 2026————

  1. 1.Garmin

    83.3%

    held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +3.9 points

  2. 2.Apple AirTag

    14%

    held 2nd · 11.6K estimated branded searches · -10.8% vs prior month · -3.4 points

  3. 3.Tractive

    2.7%

    held 3rd · 2.3K estimated branded searches · -6.2% vs prior month · -0.5 points

  4. 4.Fi

    0.04%

    held 4th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between Tractive and its closest rivals

How has branded search demand for Tractive changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tractive in New Zealand rose from 1.3K to 2.3K.
  • Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 1.8% to 2.7%.
  • Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 3.4% in June 2026 and was lowest at 1.8% in November 2025.

How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.

  2. In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.

  3. In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How is Tractive measured?

Brandwave collects information about searches that people make online using Tractive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • cat tractive
  • collar tractive
  • dog tracker tractive
  • tractive
  • tractive cat collar
  • tractive cat gps
  • tractive cat tracker
  • tractive com
  • tractive dog
  • tractive gps
  • tractive gps cat tracker
  • tractive gps dog
  • tractive gps dog tracker
  • tractive gps tracker
  • tractive gps tracker for dogs
  • tractive near me
  • tractive nz
  • tractive online
  • tractive pet tracker
  • tractive subscription

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How the Brand Demand Index is measured

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