Fi vs Tractive:Which is more popular by branded search in New Zealand?
In August 2026, Tractive had more branded searches than Fi among pet GPS tracker brands in New Zealand. Tractive was estimated to have 2.3K branded searches compared to Fi’s 30, and held a 2.7% Share of Search versus Fi’s 0.04%.
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Which is more popular in search, Fi or Tractive?
Compare the dog and cat GPS tracker brands New Zealand pet owners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tractive, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Tractive | Fi |
|---|---|---|---|---|
| Oct 2025 | 86.4% | 11.7% | 1.8% | 0.06% |
| Nov 2025 | 84.1% | 14.1% | 1.8% | 0.05% |
| Dec 2025 | 84.2% | 13.7% | 2% | 0.07% |
| Jan 2026 | 84.1% | 13.9% | 1.9% | 0.07% |
| Feb 2026 | 85.6% | 11.7% | 2.6% | 0.08% |
| Mar 2026 | 84.6% | 12.3% | 3% | 0.08% |
| Apr 2026 | 85% | 11.7% | 3.2% | 0.05% |
| May 2026 | 83.2% | 13.7% | 3.1% | 0.07% |
| Jun 2026 | 78.3% | 18.3% | 3.4% | 0.07% |
| Jul 2026 | 79.3% | 17.4% | 3.2% | 0.05% |
| Aug 2026 | 83.3% | 14% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — |
How has the Fi and Tractive comparison changed over the last 12 months?
3 findings
- Tractive was ahead of Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 2.3K.
How did search popularity change for New Zealand pet GPS tracker brands in August 2026?
2 changes
In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.
Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fi’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fi
5 branded search terms
- fi cat tracker
- fi collar
- fi dog collar
- fi dog tracker
- fi gps tracker
Tractive
20 branded search terms
- cat tractive
- collar tractive
- dog tracker tractive
- tractive
- tractive cat collar
- tractive cat gps
- tractive cat tracker
- tractive com
- tractive dog
- tractive gps
- tractive gps cat tracker
- tractive gps dog
- tractive gps dog tracker
- tractive gps tracker
- tractive gps tracker for dogs
- tractive near me
- tractive nz
- tractive online
- tractive pet tracker
- tractive subscription
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