How popular isFi in search?
In August 2026, there were an estimated 30 branded searches for Fi in New Zealand which is down 25% over the last 11 months. Fi holds 0.04% estimated Share of Search among New Zealand pet GPS tracker brands and is ranked 4th of 4 competitors for search popularity.
Garmin83.3%
Apple AirTag14%
Tractive2.7%Fi0.04%
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Which pet GPS tracker brands compete with Fi?
Share of Search by month for Garmin, Apple AirTag, Tractive, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Tractive | Fi |
|---|---|---|---|---|
| Oct 2025 | 86.4% | 11.7% | 1.8% | 0.06% |
| Nov 2025 | 84.1% | 14.1% | 1.8% | 0.05% |
| Dec 2025 | 84.2% | 13.7% | 2% | 0.07% |
| Jan 2026 | 84.1% | 13.9% | 1.9% | 0.07% |
| Feb 2026 | 85.6% | 11.7% | 2.6% | 0.08% |
| Mar 2026 | 84.6% | 12.3% | 3% | 0.08% |
| Apr 2026 | 85% | 11.7% | 3.2% | 0.05% |
| May 2026 | 83.2% | 13.7% | 3.1% | 0.07% |
| Jun 2026 | 78.3% | 18.3% | 3.4% | 0.07% |
| Jul 2026 | 79.3% | 17.4% | 3.2% | 0.05% |
| Aug 2026 | 83.3% | 14% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.3% | 69.3K | +16.7% | +3.9 points | |
| 2, held 2nd | 14% | 11.6K | -10.8% | -3.4 points | |
| 3, held 3rd | 2.7% | 2.3K | -6.2% | -0.5 points | |
| 4, held 4th | 0.04% | 30 | -25% | 0 points |
1.
Garmin83.3%
held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +3.9 points
14%
held 2nd · 11.6K estimated branded searches · -10.8% vs prior month · -3.4 points
3.
Tractive2.7%
held 3rd · 2.3K estimated branded searches · -6.2% vs prior month · -0.5 points
4.
0.04%
held 4th · 30 estimated branded searches · -25% vs prior month · 0 points
Compare search popularity between Fi and its closest rivals
How has branded search demand for Fi changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fi in New Zealand fell from 40 to 30.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand held steady, from 0.06% to 0.04%.
How did search popularity change for New Zealand pet GPS tracker brands in August 2026?
4 changes
In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.
In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.
In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.
Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How is Fi measured?
Brandwave collects information about searches that people make online using Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- fi cat tracker
- fi collar
- fi dog collar
- fi dog tracker
- fi gps tracker
Do you work for Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fi your brand?
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