Brandwave

Fi vs Petrek:Which is more popular?

In September 2026, Fi and Petrek were level in searches among pet GPS tracker brands in New Zealand, with an estimated 30 branded searches each, at 0.12% of the total each. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Petrek appeared in four of the five answers and Fi in one. Petrek was mentioned before Fi in every answer that named either.

Among pet GPS tracker brands in New Zealand in September 2026

Who do people search for more?

Fi and Petrek are searched for about as often as each other.

Fi 30 searchesPetrek 30 searches

Who does AI mention more?

Petrek, mentioned in 4 of 5 answers, Fi in 1

Petrek in 4 of 5Fi in 1 of 5

Who does AI recommend more?

Petrek, named ahead of Fi in 4 of 4 answers

Petrek first in 4Fi never first

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Top pet GPS tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petrek was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Petrek was listed before Fi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tractive1st
  2. Petrek2nd
  3. Garmin3rd
  4. Apple AirTag4th
  5. Fi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirTag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petrek4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pet GPS tracker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fi or Petrek more popular in search?

This chart shows how often people search Google for Fi and Petrek by name. Each line represents a brand's share of searches for all five pet GPS tracker brands we track, month by month, from searches in New Zealand.

Fi and Petrek among pet GPS tracker brands in New Zealand, by month

Share of searches by month for Fi, Petrek. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminApple AirTagTractiveFiPetrek
Oct 202564.7%30.5%4.4%0.17%0.17%
Nov 202557.7%37.6%4.4%0.16%0.09%
Dec 202555.2%38.9%5.5%0.22%0.18%
Jan 202658.1%36%5.3%0.23%0.27%
Feb 202663.5%29.8%6.3%0.25%0.13%
Mar 202661.9%31.1%6.6%0.24%0.16%
Apr 202661.9%30.6%7.1%0.16%0.16%
May 202658.1%34.7%6.9%0.23%0.08%
Jun 202649.6%43.8%6.4%0.2%0.12%
Jul 202649.4%43.6%6.8%0.16%0.12%
Aug 202656%36.8%7%0.11%0.07%
Sep 202661.1%32.2%6.5%0.12%0.12%

How has the Fi and Petrek comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Petrek took it in January 2026, Fi took it in February 2026.
  • Across the 12 months ending September 2026, Fi’s share of searches among pet GPS tracker brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 12 months ending September 2026, Petrek’s share of searches among pet GPS tracker brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 40 to 30.

How did search popularity change for New Zealand pet GPS tracker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Fi in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

  2. Estimated monthly branded searches for Petrek in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fi’s and Petrek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fi

5 branded search terms

  • fi cat tracker
  • fi collar
  • fi dog collar
  • fi dog tracker
  • fi gps tracker

Petrek

1 branded search term

  • petrek

How the Brand Demand Index is measured

Other head-to-heads among pet GPS tracker brands

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