Apple AirTag vs Fi:Which is more popular by branded search in New Zealand?
In August 2026, Apple AirTag had more branded searches than Fi among pet GPS tracker brands in New Zealand. Apple AirTag was estimated to have 11.6K branded searches compared to Fi’s 30, and held a 14% Share of Search versus Fi’s 0.04%.
Follow Apple AirTag vs Fi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Apple AirTag or Fi?
Compare the dog and cat GPS tracker brands New Zealand pet owners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple AirTag, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Tractive | Fi |
|---|---|---|---|---|
| Oct 2025 | 86.4% | 11.7% | 1.8% | 0.06% |
| Nov 2025 | 84.1% | 14.1% | 1.8% | 0.05% |
| Dec 2025 | 84.2% | 13.7% | 2% | 0.07% |
| Jan 2026 | 84.1% | 13.9% | 1.9% | 0.07% |
| Feb 2026 | 85.6% | 11.7% | 2.6% | 0.08% |
| Mar 2026 | 84.6% | 12.3% | 3% | 0.08% |
| Apr 2026 | 85% | 11.7% | 3.2% | 0.05% |
| May 2026 | 83.2% | 13.7% | 3.1% | 0.07% |
| Jun 2026 | 78.3% | 18.3% | 3.4% | 0.07% |
| Jul 2026 | 79.3% | 17.4% | 3.2% | 0.05% |
| Aug 2026 | 83.3% | 14% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — |
How has the Apple AirTag and Fi comparison changed over the last 12 months?
3 findings
- Apple AirTag was ahead of Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 11.7% to 14%, and its estimated monthly branded searches moved from 8.3K to 11.6K.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand pet GPS tracker brands in August 2026?
2 changes
In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.
Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple AirTag’s and Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple AirTag
24 branded search terms
- airtag
- airtag 2 pack
- airtag 4 pack
- airtag apple
- airtag price
- apple airtag
- apple airtag 1 pack
- apple airtag 2 pack
- apple airtag 4 pack
- apple airtag bluetooth tracker
- apple airtag cat tracker
- apple airtag dog tracker
- apple airtag for keys
- apple airtag gps tracker
- apple airtag near me
- apple airtag new zealand
- apple airtag nz
- apple airtag online
- apple airtag price
- apple airtag tracker
- appleairtag
- buy airtag
- buy apple airtag
- new airtag
Fi
5 branded search terms
- fi cat tracker
- fi collar
- fi dog collar
- fi dog tracker
- fi gps tracker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.