Fi vs Garmin:Which is more popular by branded search in New Zealand?
In August 2026, Garmin had more branded searches than Fi among pet GPS tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Fi’s 30, and held an 83.3% Share of Search versus Fi’s 0.04%.
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Which is more popular in search, Fi or Garmin?
Compare the dog and cat GPS tracker brands New Zealand pet owners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple AirTag | Tractive | Fi |
|---|---|---|---|---|
| Oct 2025 | 86.4% | 11.7% | 1.8% | 0.06% |
| Nov 2025 | 84.1% | 14.1% | 1.8% | 0.05% |
| Dec 2025 | 84.2% | 13.7% | 2% | 0.07% |
| Jan 2026 | 84.1% | 13.9% | 1.9% | 0.07% |
| Feb 2026 | 85.6% | 11.7% | 2.6% | 0.08% |
| Mar 2026 | 84.6% | 12.3% | 3% | 0.08% |
| Apr 2026 | 85% | 11.7% | 3.2% | 0.05% |
| May 2026 | 83.2% | 13.7% | 3.1% | 0.07% |
| Jun 2026 | 78.3% | 18.3% | 3.4% | 0.07% |
| Jul 2026 | 79.3% | 17.4% | 3.2% | 0.05% |
| Aug 2026 | 83.3% | 14% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — |
How has the Fi and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 86.4% to 83.3%, and its estimated monthly branded searches moved from 61.7K to 69.3K.
How did search popularity change for New Zealand pet GPS tracker brands in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.
Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fi’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fi
5 branded search terms
- fi cat tracker
- fi collar
- fi dog collar
- fi dog tracker
- fi gps tracker
Garmin
31 branded search terms
- garmin
- garmin alpha
- garmin alpha tracking collars
- garmin com
- garmin connect
- garmin dog collar
- garmin dog tracker
- garmin fenix
- garmin fenix 7
- garmin fenix 8
- garmin fitness tracker
- garmin forerunner
- garmin forerunner 255
- garmin forerunner 265
- garmin forerunner 55
- garmin hr monitor
- garmin inreach
- garmin instinct
- garmin instinct 2
- garmin instinct 3
- garmin near me
- garmin new zealand
- garmin nz
- garmin online
- garmin smartwatch
- garmin venu
- garmin venu 3
- garmin venu 4
- garmin vivoactive
- garmin vivoactive 5
- garmin watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.