How popular isiPhone in search?
In August 2026, there were an estimated 311K branded searches for iPhone in New Zealand which held steady over the last 11 months. iPhone holds 77.8% estimated Share of Search among New Zealand smartphone brands and is ranked 1st of 9 competitors for search popularity.
iPhone77.8%
Samsung Galaxy5.9%OPPO4.5%
Google Pixel4%
Xiaomi3.1%
Nothing2.3%Motorola1.9%
HONOR0.37%
vivo0.18%
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Which smartphone brands compete with iPhone?
Share of Search by month for iPhone, Samsung Galaxy, OPPO, Google Pixel, Xiaomi, Nothing. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 311K | +14.5% | +4 points | |
| 2, held 2nd | 5.9% | 23.8K | -24.1% | -2.6 points | |
| 3, held 3rd | 4.5% | 17.9K | -2.8% | -0.5 points | |
| 4, held 4th | 4% | 15.8K | +7.8% | 0 points | |
| 5, held 5th | 3.1% | 12.4K | +11.3% | +0.1 points | |
| 6, held 6th | 2.3% | 9.4K | -11.7% | -0.5 points | |
| 7, held 7th | 1.9% | 7.5K | -14.9% | -0.5 points | |
| 8, held 8th | 0.37% | 1.5K | +74.1% | +0.1 points | |
| 9, held 9th | 0.18% | 710 | -11.3% | 0 points |
1.
iPhone77.8%
held 1st · 311K estimated branded searches · +14.5% vs prior month · +4 points
5.9%
held 2nd · 23.8K estimated branded searches · -24.1% vs prior month · -2.6 points
3.
4.5%
held 3rd · 17.9K estimated branded searches · -2.8% vs prior month · -0.5 points
4%
held 4th · 15.8K estimated branded searches · +7.8% vs prior month · 0 points
5.
Xiaomi3.1%
held 5th · 12.4K estimated branded searches · +11.3% vs prior month · +0.1 points
6.
Nothing2.3%
held 6th · 9.4K estimated branded searches · -11.7% vs prior month · -0.5 points
7.
1.9%
held 7th · 7.5K estimated branded searches · -14.9% vs prior month · -0.5 points
8.
HONOR0.37%
held 8th · 1.5K estimated branded searches · +74.1% vs prior month · +0.1 points
9.
vivo0.18%
held 9th · 710 estimated branded searches · -11.3% vs prior month · 0 points
Compare search popularity between iPhone and its closest rivals
How has branded search demand for iPhone changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iPhone in New Zealand held steady, from 322K to 311K.
- Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand peaked at 78.6% in January 2026 and was lowest at 73.8% in July 2026.
How did search popularity change for New Zealand smartphone brands in August 2026?
6 changes
In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.
In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.
In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.
Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.
How is iPhone measured?
Brandwave collects information about searches that people make online using iPhone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- find my iphone
- iphone
- iphone 11
- iphone 12pro
- iphone 13
- iphone 13 pro
- iphone 14
- iphone 14 pro
- iphone 15
- iphone 15 pro
- iphone 16
- iphone 16 pro
- iphone 17
- iphone 18
- iphone 8
- iphone fold
- iphone near me
- iphone nz
- iphone online
- iphone phone
- iphone se
- iphone xr
- latest iphone
- new iphone
Who owns iPhone?
iPhone is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iPad, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.
Do you work for iPhone? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is iPhone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.