Brandwave

How popular isiCloud in search?

In August 2026, there were an estimated 42.6K branded searches for iCloud in New Zealand which held steady over the last 11 months. iCloud holds 11.6% estimated Share of Search among New Zealand cloud storage services and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Google Drive57%
  2. OneDrive17.4%
  3. iCloud11.6%
  4. Dropbox7.8%
  5. WeTransfer6.2%
  6. Box0.05%
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Which cloud storage services compete with iCloud?

iCloud against cloud storage services in New Zealand, by month

Share of Search by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————

  1. 1.Google Drive

    57%

    held 1st · 209K estimated branded searches · +33.1% vs prior month · +3.4 points

  2. 2.OneDrive

    17.4%

    held 2nd · 63.6K estimated branded searches · +20.7% vs prior month · -0.6 points

  3. 3.iCloud

    11.6%

    held 3rd · 42.6K estimated branded searches · +16.4% vs prior month · -0.9 points

  4. 4.Dropbox

    7.8%

    held 4th · 28.7K estimated branded searches · +20.3% vs prior month · -0.3 points

  5. 5.WeTransfer

    6.2%

    held 5th · 22.8K estimated branded searches · -0.65% vs prior month · -1.6 points

  6. 6.Box

    0.05%

    held 6th · 200 estimated branded searches · -16.7% vs prior month · 0 points

Compare search popularity between iCloud and its closest rivals

How has branded search demand for iCloud changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for iCloud in New Zealand held steady, from 43.1K to 42.6K.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand decreased from 13.1% to 11.6%.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand peaked at 19.8% in December 2025 and was lowest at 11.4% in March 2026.

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.

  2. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  3. In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.

  4. In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.

  5. Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

How is iCloud measured?

Brandwave collects information about searches that people make online using iCloud’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • apple icloud
  • find icloud com find
  • find my icloud
  • icloud
  • icloud backup
  • icloud cloud storage
  • icloud com
  • icloud contacts
  • icloud drive
  • icloud e mail
  • icloud find
  • icloud for windows
  • icloud mail
  • icloud microsoft
  • icloud near me
  • icloud new zealand
  • icloud notes
  • icloud nz
  • icloud online
  • icloud register
  • icloud storage
  • mail icloud com
  • sign into icloud

How the Brand Demand Index is measured

Who owns iCloud?

iCloud is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

Do you work for iCloud? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is iCloud your brand?

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