Brandwave

iCloud vs WeTransfer:Which is more popular by branded search in New Zealand?

In August 2026, iCloud had more branded searches than WeTransfer among cloud storage services in New Zealand. iCloud was estimated to have 42.6K branded searches compared to WeTransfer’s 22.8K, and held an 11.6% Share of Search versus WeTransfer’s 6.2%.

Share of Search among cloud storage services in New Zealand in August 2026Which is more popular in search, iCloud or WeTransfer?
iCloud11.6%42.6K searches
vs
WeTransfer6.2%22.8K searches

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Which is more popular in search, iCloud or WeTransfer?

Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iCloud and WeTransfer among cloud storage services in New Zealand, by month

Share of Search by month for iCloud, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveOneDriveiCloudDropboxWeTransferBox
Oct 202551.8%19.3%13.1%8.9%6.9%0.05%
Nov 202549%18%15%10.1%7.9%0.07%
Dec 202544.2%16.3%19.8%11%8.6%0.09%
Jan 202646.3%17.2%17.6%11.5%7.4%0.09%
Feb 202650.1%18.5%13%10.2%8.1%0.07%
Mar 202653.6%20%11.4%9%5.9%0.05%
Apr 202648.6%18.9%14.7%9.9%7.9%0.07%
May 202649.4%23.4%12.3%8.3%6.5%0.06%
Jun 202653.8%17%13.1%8.9%7.1%0.06%
Jul 202653.5%18%12.5%8.1%7.8%0.08%
Aug 202657%17.4%11.6%7.8%6.2%0.05%
Sep 2026——————

How has the iCloud and WeTransfer comparison changed over the last 12 months?

How did search popularity change for New Zealand cloud storage services in August 2026?

  1. In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.

  2. In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.

How each brand is measured

Brandwave collects information about searches that people make online using iCloud’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iCloud

23 branded search terms

  • apple icloud
  • find icloud com find
  • find my icloud
  • icloud
  • icloud backup
  • icloud cloud storage
  • icloud com
  • icloud contacts
  • icloud drive
  • icloud e mail
  • icloud find
  • icloud for windows
  • icloud mail
  • icloud microsoft
  • icloud near me
  • icloud new zealand
  • icloud notes
  • icloud nz
  • icloud online
  • icloud register
  • icloud storage
  • mail icloud com
  • sign into icloud

WeTransfer

15 branded search terms

  • file sharing wetransfer
  • file transfer wetransfer
  • wetransfer
  • wetransfer app
  • wetransfer cloud storage
  • wetransfer com
  • wetransfer link
  • wetransfer near me
  • wetransfer nz
  • wetransfer online
  • wetransfer send files
  • wetransfer send large files
  • wetransfer share files
  • wetransfer storage
  • wetransfer transfer

How the Brand Demand Index is measured

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