iCloud vs OneDrive:Which is more popular by branded search in New Zealand?
In August 2026, OneDrive had more branded searches than iCloud among cloud storage services in New Zealand. OneDrive was estimated to have 63.6K branded searches compared to iCloud’s 42.6K, and held a 17.4% Share of Search versus iCloud’s 11.6%.
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Which is more popular in search, iCloud or OneDrive?
Compare the cloud storage and file sharing services New Zealanders keep files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneDrive, iCloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | OneDrive | iCloud | Dropbox | WeTransfer | Box |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 19.3% | 13.1% | 8.9% | 6.9% | 0.05% |
| Nov 2025 | 49% | 18% | 15% | 10.1% | 7.9% | 0.07% |
| Dec 2025 | 44.2% | 16.3% | 19.8% | 11% | 8.6% | 0.09% |
| Jan 2026 | 46.3% | 17.2% | 17.6% | 11.5% | 7.4% | 0.09% |
| Feb 2026 | 50.1% | 18.5% | 13% | 10.2% | 8.1% | 0.07% |
| Mar 2026 | 53.6% | 20% | 11.4% | 9% | 5.9% | 0.05% |
| Apr 2026 | 48.6% | 18.9% | 14.7% | 9.9% | 7.9% | 0.07% |
| May 2026 | 49.4% | 23.4% | 12.3% | 8.3% | 6.5% | 0.06% |
| Jun 2026 | 53.8% | 17% | 13.1% | 8.9% | 7.1% | 0.06% |
| Jul 2026 | 53.5% | 18% | 12.5% | 8.1% | 7.8% | 0.08% |
| Aug 2026 | 57% | 17.4% | 11.6% | 7.8% | 6.2% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the iCloud and OneDrive comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: iCloud took it in December 2025, OneDrive took it in February 2026.
- Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services in New Zealand moved from 13.1% to 11.6%, and its estimated monthly branded searches moved from 43.1K to 42.6K.
- Across the 11 months ending August 2026, OneDrive’s estimated Share of Search among cloud storage services in New Zealand moved from 19.3% to 17.4%, and its estimated monthly branded searches moved from 63.5K to 63.6K.
How did search popularity change for New Zealand cloud storage services in August 2026?
2 changes
In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.
In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.
How each brand is measured
Brandwave collects information about searches that people make online using iCloud’s and OneDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iCloud
23 branded search terms
- apple icloud
- find icloud com find
- find my icloud
- icloud
- icloud backup
- icloud cloud storage
- icloud com
- icloud contacts
- icloud drive
- icloud e mail
- icloud find
- icloud for windows
- icloud mail
- icloud microsoft
- icloud near me
- icloud new zealand
- icloud notes
- icloud nz
- icloud online
- icloud register
- icloud storage
- mail icloud com
- sign into icloud
OneDrive
18 branded search terms
- installing onedrive
- linux onedrive
- microsoft com onedrive
- microsoft onedrive cloud storage
- microsoft onedrive download
- microsoft onedrive online
- onedrive
- onedrive cloud storage
- onedrive cost
- onedrive dl
- onedrive enterprise
- onedrive near me
- onedrive nz
- onedrive online
- onedrive osx
- onedrive personal
- onedrive storage
- onedrive website
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.