How popular isiCloud?
In September 2026, people searched for iCloud by name about 40,400 times in New Zealand, about the same as the previous year. These searches made up 12.7% of all New Zealand cloud storage service searches, placing iCloud third out of eight services. When we asked both ChatGPT and Google AI Overviews about cloud storage services, iCloud appeared in four of the five answers and was the third most recommended of the eight.
iCloud is the third most searched of 8 competitors and the third most recommended in AI answers.
Google DriveShare of searches 52.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OneDriveShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
iCloudShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DropboxShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
WeTransferShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cloud storage services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iCloud was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. iCloud is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Google Drive1st
- OneDrive2nd
- iCloud3rd
MEGA4th- Dropbox5th
Sync.com6th- WeTransfer–
Box–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OneDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iCloud4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dropbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MEGA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sync.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WeTransfer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud storage services
5 answers
Asked ChatGPT
“Which cloud storage service should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud storage services in New Zealand?”
Asked ChatGPT
“What's the best cloud storage service in New Zealand for file storage and sharing?”
Searched Google, AI Overview
“cloud storage nz”
Searched Google, AI Overview
“online file storage”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cloud storage services compete with iCloud?
Share of searches by month for Google Drive, OneDrive, iCloud, Dropbox, WeTransfer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Drive | OneDrive | iCloud | Dropbox | WeTransfer | MEGA | Box | Sync.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 19.3% | 12.9% | 8.8% | 7% | 0.15% | 0.03% | <0.01% |
| Nov 2025 | 48.9% | 18.1% | 14.7% | 10% | 8% | 0.17% | 0.05% | <0.01% |
| Dec 2025 | 44.1% | 16.3% | 19.4% | 11% | 8.8% | 0.23% | 0.06% | 0.01% |
| Jan 2026 | 46.1% | 17.2% | 17.3% | 11.5% | 7.6% | 0.2% | 0.05% | 0.01% |
| Feb 2026 | 50% | 18.6% | 12.8% | 10.2% | 8.2% | 0.14% | 0.04% | <0.01% |
| Mar 2026 | 53.7% | 20% | 11.1% | 9% | 6% | 0.13% | 0.04% | <0.01% |
| Apr 2026 | 48.9% | 18.2% | 14.6% | 10% | 8% | 0.21% | 0.04% | <0.01% |
| May 2026 | 49.9% | 22.6% | 12.3% | 8.4% | 6.7% | 0.18% | 0.04% | <0.01% |
| Jun 2026 | 53.9% | 16.4% | 13.2% | 9% | 7.3% | 0.16% | 0.04% | <0.01% |
| Jul 2026 | 51% | 18.9% | 13% | 8.6% | 8.4% | 0.15% | 0.06% | <0.01% |
| Aug 2026 | 57% | 17.3% | 11.5% | 7.8% | 6.3% | 0.11% | 0.04% | <0.01% |
| Sep 2026 | 52.1% | 19.3% | 12.7% | 8.7% | 7% | 0.15% | 0.06% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 166K | -18% | -4.9 points | |
| 2, held 2nd | 19.3% | 61.6K | +0.18% | +2 points | |
| 3, held 3rd | 12.7% | 40.4K | -0.96% | +1.2 points | |
| 4, held 4th | 8.7% | 27.8K | -0.29% | +0.9 points | |
| 5, held 5th | 7% | 22.4K | +0.04% | +0.7 points | |
| 6, held 6th | 0.15% | 480 | +23.1% | 0 points | |
| 7, held 7th | 0.06% | 190 | +26.7% | 0 points | |
| 8, held 8th | <0.01% | 10 | 0% | 0 points |
52.1%
Held 1st. 166K estimated branded searches, -18% vs prior month. Share -4.9 points.
2.
OneDrive19.3%
Held 2nd. 61.6K estimated branded searches, +0.18% vs prior month. Share +2 points.
3.
iCloud12.7%
Held 3rd. 40.4K estimated branded searches, -0.96% vs prior month. Share +1.2 points.
4.
Dropbox8.7%
Held 4th. 27.8K estimated branded searches, -0.29% vs prior month. Share +0.9 points.
7%
Held 5th. 22.4K estimated branded searches, +0.04% vs prior month. Share +0.7 points.
6.
MEGA0.15%
Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
7.
Box0.06%
Held 7th. 190 estimated branded searches, +26.7% vs prior month. Share 0 points.
8.
Sync.com<0.01%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between iCloud and its closest rivals
Every comparison with iCloud
6 comparisons
How has branded search demand for iCloud changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for iCloud in New Zealand held steady, from 41.4K to 40.4K.
- Across the 12 months ending September 2026, iCloud’s share of searches among cloud storage services in New Zealand peaked at 19.4% in December 2025 and was lowest at 11.1% in March 2026.
How did search popularity change for New Zealand cloud storage services in September 2026?
6 changes
In September 2026, OneDrive gained share of searches among cloud storage services in New Zealand, from 17.3% to 19.3%.
In September 2026, iCloud gained share of searches among cloud storage services in New Zealand, from 11.5% to 12.7%.
In September 2026, Dropbox gained share of searches among cloud storage services in New Zealand, from 7.8% to 8.7%.
In September 2026, WeTransfer gained share of searches among cloud storage services in New Zealand, from 6.3% to 7%.
In September 2026, Google Drive lost share of searches among cloud storage services in New Zealand, from 57% to 52.1%.
Estimated monthly branded searches for Box in New Zealand rose 72.7% over 12 measured months, from 110 to 190 in September 2026.
How are iCloud’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using iCloud’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple icloud
- find my icloud
- icloud
- icloud backup
- icloud cloud storage
- icloud contacts
- icloud drive
- icloud e mail
- icloud find
- icloud mail
- icloud microsoft
- icloud notes
- icloud storage
- sign into icloud
Who owns iCloud?
iCloud is owned by 
Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for iCloud? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is iCloud your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.