Brandwave

How popular isApple Photos / Google Photos?

In September 2026, people searched for Apple Photos / Google Photos by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.05% of all New Zealand photo editing app searches, placing Apple Photos / Google Photos seventh out of seven apps. When we asked both ChatGPT and Google AI Overviews about photo editing apps, Apple Photos / Google Photos appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Apple Photos / Google Photos is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. PhotopeaShare of searches 55.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PixlrShare of searches 22.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. PicsartShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Adobe LightroomShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Apple Photos / Google PhotosShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top photo editing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Photos / Google Photos was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Apple Photos / Google Photos is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Snapseed2nd
  3. VSCO3rd
  4. Picsart4th
  5. Pixlr5th
  6. Apple Photos / Google Photos6th
  7. Photopea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snapseed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VSCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Photos / Google Photos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Photopea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo editing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which photo editing apps compete with Apple Photos / Google Photos?

Apple Photos / Google Photos against photo editing apps in New Zealand, by month

Share of searches by month for Photopea, Pixlr, Picsart, Adobe Lightroom, Snapseed, VSCO, Apple Photos / Google Photos. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPixlrPicsartAdobe LightroomSnapseedVSCOApple Photos / Google Photos
Oct 202548.8%29.3%11.9%3.9%3%3.1%0.04%
Nov 202549.5%29.7%12%3.6%2.7%2.6%0.04%
Dec 202544.3%26%16.1%4.9%4.2%4.3%0.05%
Jan 202647.1%23.3%14.3%5.3%4.4%5.6%0.06%
Feb 202652%25.4%12.5%4.3%2.9%2.9%0.04%
Mar 202652.8%25%12.7%3.9%3.3%2.3%0.03%
Apr 202649.1%24%14.6%4.3%4.8%3.3%0.05%
May 202649%25.2%15%3.7%4.3%2.8%0.04%
Jun 202652%25.3%12.8%3.9%3.7%2.3%0.04%
Jul 202655.7%21.9%13.2%3.7%3%2.4%0.04%
Aug 202656.4%21.9%13.7%3.3%2.7%1.9%0.04%
Sep 202655.3%22.1%13.5%4.1%2.7%2.3%0.05%

  1. 1.Photopea

    55.3%

    Held 1st. 12.3K estimated branded searches, -20.2% vs prior month. Share -1.1 points.

  2. 2.Pixlr

    22.1%

    Held 2nd. 4.9K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  3. 3.Picsart

    13.5%

    Held 3rd. 3K estimated branded searches, -19.6% vs prior month. Share -0.2 points.

  4. 4.Adobe Lightroom

    4.1%

    Held 4th. 900 estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  5. 5.Snapseed

    2.7%

    Held 5th. 590 estimated branded searches, -20.3% vs prior month. Share -0.1 points.

  6. 6.VSCO

    2.3%

    Held 6th. 520 estimated branded searches, -1.9% vs prior month. Share +0.4 points.

  7. 7.Apple Photos / Google Photos

    0.05%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Apple Photos / Google Photos and its closest rivals

How has branded search demand for Apple Photos / Google Photos changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apple Photos / Google Photos in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Apple Photos / Google Photos’ share of searches among photo editing apps in New Zealand held steady, from 0.04% to 0.05%.

How did search popularity change for New Zealand photo editing apps in September 2026?

5 changes

  1. In September 2026, Adobe Lightroom gained share of searches among photo editing apps in New Zealand, from 3.3% to 4.1%.

  2. In September 2026, Photopea lost share of searches among photo editing apps in New Zealand, from 56.4% to 55.3%.

  3. Snapseed’s share of searches among photo editing apps in New Zealand has lost ground for 3 months in a row, from 3.7% to 2.7% in September 2026.

  4. Estimated monthly branded searches for VSCO in New Zealand fell 33.3% over 12 measured months, from 780 to 520 in September 2026.

  5. Estimated monthly branded searches for Pixlr in New Zealand fell 32.9% over 12 measured months, from 7.3K to 4.9K in September 2026.

How are Apple Photos / Google Photos’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apple Photos / Google Photos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apple photos google photos

How the Brand Demand Index is measured

Who owns Apple Photos / Google Photos?

Apple Photos / Google Photos is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.

Do you work for Apple Photos / Google Photos? To request corrections or removal please contact us via our support page and we will be happy to assist.

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