How popular isPicsart?
In September 2026, people searched for Picsart by name about 3,010 times in New Zealand, about the same as the previous year. These searches made up 13.5% of all New Zealand photo editing app searches, placing Picsart third out of seven apps. When we asked both ChatGPT and Google AI Overviews about photo editing apps, Picsart appeared in three of the five answers and was the fourth most recommended of the seven.
Picsart is the third most searched of 7 competitors and the fourth most recommended in AI answers.
PhotopeaShare of searches 55.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PixlrShare of searches 22.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
PicsartShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Adobe LightroomShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- SnapseedShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top photo editing apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Picsart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Picsart is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe Lightroom1st
- Snapseed2nd
VSCO3rd- Picsart4th
- Pixlr5th
- Apple Photos / Google Photos6th
- Photopea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snapseed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VSCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Photos / Google Photos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pixlr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Photopea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo editing apps
5 answers
Asked ChatGPT
“Which photo editing app should I use in New Zealand?”
Asked ChatGPT
“What are the best photo editing apps in New Zealand?”
Asked ChatGPT
“What's the best photo editing app in New Zealand for creative editing?”
Searched Google, AI Overview
“best photo editing app”
Searched Google, AI Overview
“photo editor app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which photo editing apps compete with Picsart?
Share of searches by month for Photopea, Pixlr, Picsart, Adobe Lightroom, Snapseed, VSCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Photopea | Pixlr | Picsart | Adobe Lightroom | Snapseed | VSCO | Apple Photos / Google Photos |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 29.3% | 11.9% | 3.9% | 3% | 3.1% | 0.04% |
| Nov 2025 | 49.5% | 29.7% | 12% | 3.6% | 2.7% | 2.6% | 0.04% |
| Dec 2025 | 44.3% | 26% | 16.1% | 4.9% | 4.2% | 4.3% | 0.05% |
| Jan 2026 | 47.1% | 23.3% | 14.3% | 5.3% | 4.4% | 5.6% | 0.06% |
| Feb 2026 | 52% | 25.4% | 12.5% | 4.3% | 2.9% | 2.9% | 0.04% |
| Mar 2026 | 52.8% | 25% | 12.7% | 3.9% | 3.3% | 2.3% | 0.03% |
| Apr 2026 | 49.1% | 24% | 14.6% | 4.3% | 4.8% | 3.3% | 0.05% |
| May 2026 | 49% | 25.2% | 15% | 3.7% | 4.3% | 2.8% | 0.04% |
| Jun 2026 | 52% | 25.3% | 12.8% | 3.9% | 3.7% | 2.3% | 0.04% |
| Jul 2026 | 55.7% | 21.9% | 13.2% | 3.7% | 3% | 2.4% | 0.04% |
| Aug 2026 | 56.4% | 21.9% | 13.7% | 3.3% | 2.7% | 1.9% | 0.04% |
| Sep 2026 | 55.3% | 22.1% | 13.5% | 4.1% | 2.7% | 2.3% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 12.3K | -20.2% | -1.1 points | |
| 2, held 2nd | 22.1% | 4.9K | -18.1% | +0.2 points | |
| 3, held 3rd | 13.5% | 3K | -19.6% | -0.2 points | |
| 4, held 4th | 4.1% | 900 | -1.1% | +0.7 points | |
| 5, held 5th | 2.7% | 590 | -20.3% | -0.1 points | |
| 6, held 6th | 2.3% | 520 | -1.9% | +0.4 points | |
| 7, held 7th | 0.05% | 10 | 0% | 0 points |
1.
Photopea55.3%
Held 1st. 12.3K estimated branded searches, -20.2% vs prior month. Share -1.1 points.
2.
Pixlr22.1%
Held 2nd. 4.9K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
3.
Picsart13.5%
Held 3rd. 3K estimated branded searches, -19.6% vs prior month. Share -0.2 points.
4.1%
Held 4th. 900 estimated branded searches, -1.1% vs prior month. Share +0.7 points.
5.Snapseed
2.7%
Held 5th. 590 estimated branded searches, -20.3% vs prior month. Share -0.1 points.
6.
VSCO2.3%
Held 6th. 520 estimated branded searches, -1.9% vs prior month. Share +0.4 points.
7.Apple Photos / Google Photos
0.05%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Picsart and its closest rivals
Every comparison with Picsart
9 comparisons
How has branded search demand for Picsart changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Picsart in New Zealand held steady at 3K.
- Across the 12 months ending September 2026, Picsart’s share of searches among photo editing apps in New Zealand increased from 11.9% to 13.5%.
- Across the 12 months ending September 2026, Picsart’s share of searches among photo editing apps in New Zealand peaked at 16.1% in December 2025 and was lowest at 11.9% in October 2025.
How did search popularity change for New Zealand photo editing apps in September 2026?
5 changes
In September 2026, Adobe Lightroom gained share of searches among photo editing apps in New Zealand, from 3.3% to 4.1%.
In September 2026, Photopea lost share of searches among photo editing apps in New Zealand, from 56.4% to 55.3%.
Snapseed’s share of searches among photo editing apps in New Zealand has lost ground for 3 months in a row, from 3.7% to 2.7% in September 2026.
Estimated monthly branded searches for VSCO in New Zealand fell 33.3% over 12 measured months, from 780 to 520 in September 2026.
Estimated monthly branded searches for Pixlr in New Zealand fell 32.9% over 12 measured months, from 7.3K to 4.9K in September 2026.
How are Picsart’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Picsart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- picsart
- picsart ai
- picsart ai photo
- picsart editing
- picsart filters
- picsart photo editor
- picsart upscale
Do you work for Picsart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Picsart compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Photo editing apps | 3rd of 7 | 13.5% | Shown above |
| Photo enhancer apps | 1st of 6 | 53.2% | Show ranking |
| AI photo enhancers | 1st of 6 | 57.9% | Show ranking |
Is Picsart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.