Brandwave

Picsart vs Pixlr:Which is more popular by branded search in New Zealand?

In August 2026, Pixlr had more branded searches than Picsart among photo editing apps in New Zealand. Pixlr was estimated to have 6K branded searches compared to Picsart’s 4.1K, and held a 20.7% Share of Search versus Picsart’s 14.1%.

Share of Search among photo editing apps in New Zealand in August 2026Which is more popular in search, Picsart or Pixlr?
Picsart14.1%4.1K searches
vs
Pixlr20.7%6K searches

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Which is more popular in search, Picsart or Pixlr?

Compare the photo editing apps New Zealand creators edit with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Picsart and Pixlr among photo editing apps in New Zealand, by month

Share of Search by month for Pixlr, Picsart. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPixlrPicsartSnapseedAdobe LightroomVSCO
Oct 202548%28.6%12.1%3.6%4.6%3.1%
Nov 202548.5%29.1%12.2%3.3%4.5%2.5%
Dec 202543.3%25.2%16.2%5.4%5.6%4.2%
Jan 202645.5%22.4%14.3%6%6.4%5.4%
Feb 202649.7%24.1%12.8%4.9%5.9%2.7%
Mar 202650.7%23.8%12.6%4.9%5.8%2.2%
Apr 202646.7%22.6%15.1%7.2%5.3%3.1%
May 202646.7%23.6%14.8%7.3%5%2.6%
Jun 202649.6%23.6%12.4%6.4%5.7%2.2%
Jul 202653.9%20.2%13.1%5.7%4.9%2.3%
Aug 202655%20.7%14.1%4.5%3.9%1.8%
Sep 2026——————

How has the Picsart and Pixlr comparison changed over the last 12 months?

  • Pixlr was ahead of Picsart in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand moved from 12.1% to 14.1%, and its estimated monthly branded searches moved from 3.1K to 4.1K.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand moved from 28.6% to 20.7%, and its estimated monthly branded searches moved from 7.3K to 6K.

How did search popularity change for New Zealand photo editing apps in August 2026?

  1. In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.

  2. Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Picsart’s and Pixlr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Picsart

13 branded search terms

  • photo editor app picsart
  • picsart
  • picsart ai
  • picsart ai photo
  • picsart ai photo editor
  • picsart com
  • picsart editing
  • picsart filters
  • picsart near me
  • picsart online
  • picsart photo editor
  • picsart photo enhancer
  • picsart upscale

Pixlr

8 branded search terms

  • editor foto pixlr
  • pixlr
  • pixlr com
  • pixlr editing
  • pixlr express
  • pixlr filters
  • pixlr online
  • pixlr photo editor

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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