Brandwave

How popular isPicsart in search?

In August 2026, there were an estimated 4.1K branded searches for Picsart in New Zealand which is up 32.2% over the last 11 months. Picsart holds 74.9% estimated Share of Search among New Zealand AI photo enhancers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Picsart74.9%
  2. Upscayl9.3%
  3. Remini8.2%
  4. Topaz Labs5.8%
  5. Let's Enhance1.8%
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Which AI photo enhancers compete with Picsart?

Picsart against AI photo enhancers in New Zealand, by month

Share of Search by month for Picsart, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.

View monthly share of search table
MonthPicsartUpscaylReminiTopaz LabsLet's Enhance
Oct 202558.9%4.2%26.9%6.3%3.8%
Nov 202565.1%4.8%20.8%6.3%2.9%
Dec 202563.3%7.1%19.6%6.1%3.9%
Jan 202661.4%7.8%17.6%7.8%5.4%
Feb 202668.3%5.9%14.4%6.6%4.9%
Mar 202666.3%6.9%16.4%5.6%4.7%
Apr 202659.6%7.1%21.2%6.9%5.2%
May 202665.7%8.2%16.1%7%3%
Jun 202666.7%12.6%10.1%7.5%3.1%
Jul 202666.9%12.8%8.4%9.3%2.7%
Aug 202674.9%9.3%8.2%5.8%1.8%
Sep 2026—————
  1. 1.Picsart

    74.9%

    held 1st · 4.1K estimated branded searches · +26.5% vs prior month · +8 points

  2. 2.Upscayl

    9.3%

    held 2nd · 510 estimated branded searches · -17.7% vs prior month · -3.5 points

  3. 3.Remini

    8.2%

    moved from 4th to 3rd · 450 estimated branded searches · +9.8% vs prior month · -0.2 points

  4. moved from 3rd to 4th · 320 estimated branded searches · -28.9% vs prior month · -3.4 points

  5. held 5th · 100 estimated branded searches · -23.1% vs prior month · -0.9 points

Compare search popularity between Picsart and its closest rivals

How has branded search demand for Picsart changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Picsart in New Zealand rose from 3.1K to 4.1K.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among AI photo enhancers in New Zealand increased from 58.9% to 74.9%.

How did search popularity change for New Zealand AI photo enhancers in August 2026?

  1. In August 2026, Picsart gained estimated Share of Search among AI photo enhancers in New Zealand, from 66.9% to 74.9%.

  2. In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.

  3. In August 2026, Topaz Labs lost estimated Share of Search among AI photo enhancers in New Zealand, from 9.3% to 5.8%.

  4. In August 2026, Let's Enhance lost estimated Share of Search among AI photo enhancers in New Zealand, from 2.7% to 1.8%.

  5. Remini’s estimated Share of Search among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 16.1% to 8.2% in August 2026.

Which photo editing apps compete with Picsart?

Picsart against photo editing apps in New Zealand, by month

Share of Search by month for Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPixlrPicsartSnapseedAdobe LightroomVSCO
Oct 202548%28.6%12.1%3.6%4.6%3.1%
Nov 202548.5%29.1%12.2%3.3%4.5%2.5%
Dec 202543.3%25.2%16.2%5.4%5.6%4.2%
Jan 202645.5%22.4%14.3%6%6.4%5.4%
Feb 202649.7%24.1%12.8%4.9%5.9%2.7%
Mar 202650.7%23.8%12.6%4.9%5.8%2.2%
Apr 202646.7%22.6%15.1%7.2%5.3%3.1%
May 202646.7%23.6%14.8%7.3%5%2.6%
Jun 202649.6%23.6%12.4%6.4%5.7%2.2%
Jul 202653.9%20.2%13.1%5.7%4.9%2.3%
Aug 202655%20.7%14.1%4.5%3.9%1.8%
Sep 2026——————
  1. held 1st · 16K estimated branded searches · +19.4% vs prior month · +1.1 points

  2. 2.Pixlr

    20.7%

    held 2nd · 6K estimated branded searches · +20% vs prior month · +0.5 points

  3. 3.Picsart

    14.1%

    held 3rd · 4.1K estimated branded searches · +26.5% vs prior month · +1 points

  4. 4.Snapseed

    4.5%

    held 4th · 1.3K estimated branded searches · -7.7% vs prior month · -1.2 points

  5. held 5th · 1.1K estimated branded searches · -5.8% vs prior month · -1 points

  6. 6.VSCO

    1.8%

    held 6th · 530 estimated branded searches · -5.4% vs prior month · -0.4 points

Compare search popularity between Picsart and its closest rivals

How has branded search demand for Picsart changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand increased from 12.1% to 14.1%.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand peaked at 16.2% in December 2025 and was lowest at 12.1% in October 2025.

How did search popularity change for New Zealand photo editing apps in August 2026?

  1. In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%.

  2. In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.

  3. In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.

  4. In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.

  5. Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.

  6. Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.

How is Picsart measured?

Brandwave collects information about searches that people make online using Picsart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • photo editor app picsart
  • picsart
  • picsart ai
  • picsart ai photo
  • picsart ai photo editor
  • picsart com
  • picsart editing
  • picsart filters
  • picsart near me
  • picsart online
  • picsart photo editor
  • picsart photo enhancer
  • picsart upscale

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How the Brand Demand Index is measured

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Is Picsart your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.