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Photo editing apps in New Zealand:Which brands are most popular in search?

In August 2026, Photopea was the most searched among photo editing apps in New Zealand, with an estimated 16K branded searches and 55% estimated Share of Search within this set.

Share of Search, August 2026
  1. Photopea55%
  2. Pixlr20.7%
  3. Picsart14.1%
  4. Snapseed4.5%
  5. Adobe Lightroom3.9%
  6. VSCO1.8%

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Share of SearchLeaderboard

Compare the photo editing apps New Zealand creators edit with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among photo editing apps in New Zealand, by month

Share of Search by month for Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPixlrPicsartSnapseedAdobe LightroomVSCO
Oct 202548%28.6%12.1%3.6%4.6%3.1%
Nov 202548.5%29.1%12.2%3.3%4.5%2.5%
Dec 202543.3%25.2%16.2%5.4%5.6%4.2%
Jan 202645.5%22.4%14.3%6%6.4%5.4%
Feb 202649.7%24.1%12.8%4.9%5.9%2.7%
Mar 202650.7%23.8%12.6%4.9%5.8%2.2%
Apr 202646.7%22.6%15.1%7.2%5.3%3.1%
May 202646.7%23.6%14.8%7.3%5%2.6%
Jun 202649.6%23.6%12.4%6.4%5.7%2.2%
Jul 202653.9%20.2%13.1%5.7%4.9%2.3%
Aug 202655%20.7%14.1%4.5%3.9%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Photopea

    55%

    held 1st · 16K estimated branded searches · +19.4% vs prior month · +1.1 points

  2. 2.Pixlr

    20.7%

    held 2nd · 6K estimated branded searches · +20% vs prior month · +0.5 points

  3. 3.Picsart

    14.1%

    held 3rd · 4.1K estimated branded searches · +26.5% vs prior month · +1 points

  4. 4.Snapseed

    4.5%

    held 4th · 1.3K estimated branded searches · -7.7% vs prior month · -1.2 points

  5. 5.Adobe Lightroom

    3.9%

    held 5th · 1.1K estimated branded searches · -5.8% vs prior month · -1 points

  6. 6.VSCO

    1.8%

    held 6th · 530 estimated branded searches · -5.4% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among photo editing apps in New Zealand?

In August 2026, Photopea was the most searched among photo editing apps in New Zealand, with an estimated 16K branded searches and 55% estimated Share of Search within this set. Pixlr is in 2nd place, 34.3 percentage points behind at 20.7% Share of Search.

New Zealand photo editing apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Photopea48% → 55%55%Aug 202643.3%Dec 20251st
Pixlr28.6% → 20.7%29.1%Nov 202520.2%Jul 20262nd
Picsart12.1% → 14.1%16.2%Dec 202512.1%Oct 20253rd
Snapseed3.6% → 4.5%7.3%May 20263.3%Nov 20255th → 4th
Adobe Lightroom4.6% → 3.9%6.4%Jan 20263.9%Aug 20264th → 5th
VSCO3.1% → 1.8%5.4%Jan 20261.8%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Photopea’s estimated Share of Search among photo editing apps in New Zealand increased from 48% to 55%.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand decreased from 28.6% to 20.7%.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand increased from 12.1% to 14.1%.
  • Across the 11 months ending August 2026, Snapseed’s estimated Share of Search among photo editing apps in New Zealand increased from 3.6% to 4.5%.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand decreased from 4.6% to 3.9%.
  • Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand decreased from 3.1% to 1.8%.
  • Across the 11 months ending August 2026, Photopea’s estimated Share of Search among photo editing apps in New Zealand peaked at 55% in August 2026 and was lowest at 43.3% in December 2025.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand peaked at 29.1% in November 2025 and was lowest at 20.2% in July 2026.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand peaked at 16.2% in December 2025 and was lowest at 12.1% in October 2025.
  • Across the 11 months ending August 2026, Snapseed’s estimated Share of Search among photo editing apps in New Zealand peaked at 7.3% in May 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand peaked at 6.4% in January 2026 and was lowest at 3.9% in August 2026.
  • Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand peaked at 5.4% in January 2026 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, Snapseed rose from 5th to 4th among photo editing apps in New Zealand.
  • Across the 11 months ending August 2026, Adobe Lightroom fell from 4th to 5th among photo editing apps in New Zealand.

How did search popularity change for New Zealand photo editing apps in August 2026?

  1. In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%.

  2. In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.

  3. In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.

  4. In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.

  5. Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.

  6. Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.

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