Brandwave

Adobe Lightroom vs Snapseed:Which is more popular by branded search in New Zealand?

In August 2026, Snapseed had more branded searches than Adobe Lightroom among photo editing apps in New Zealand. Snapseed was estimated to have 1.3K branded searches compared to Adobe Lightroom’s 1.1K, and held a 4.5% Share of Search versus Adobe Lightroom’s 3.9%.

Share of Search among photo editing apps in New Zealand in August 2026Which is more popular in search, Adobe Lightroom or Snapseed?
Adobe Lightroom3.9%1.1K searches
vs
Snapseed4.5%1.3K searches

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Which is more popular in search, Adobe Lightroom or Snapseed?

Compare the photo editing apps New Zealand creators edit with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Lightroom and Snapseed among photo editing apps in New Zealand, by month

Share of Search by month for Snapseed, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPixlrPicsartSnapseedAdobe LightroomVSCO
Oct 202548%28.6%12.1%3.6%4.6%3.1%
Nov 202548.5%29.1%12.2%3.3%4.5%2.5%
Dec 202543.3%25.2%16.2%5.4%5.6%4.2%
Jan 202645.5%22.4%14.3%6%6.4%5.4%
Feb 202649.7%24.1%12.8%4.9%5.9%2.7%
Mar 202650.7%23.8%12.6%4.9%5.8%2.2%
Apr 202646.7%22.6%15.1%7.2%5.3%3.1%
May 202646.7%23.6%14.8%7.3%5%2.6%
Jun 202649.6%23.6%12.4%6.4%5.7%2.2%
Jul 202653.9%20.2%13.1%5.7%4.9%2.3%
Aug 202655%20.7%14.1%4.5%3.9%1.8%
Sep 2026——————

How has the Adobe Lightroom and Snapseed comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Snapseed took it in April 2026.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
  • Across the 11 months ending August 2026, Snapseed’s estimated Share of Search among photo editing apps in New Zealand moved from 3.6% to 4.5%, and its estimated monthly branded searches moved from 930 to 1.3K.

How did search popularity change for New Zealand photo editing apps in August 2026?

  1. In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.

  2. In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Snapseed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

11 branded search terms

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom cost
  • adobe lightroom downloader
  • adobe lightroom editing
  • adobe lightroom filters
  • adobe lightroom nz
  • adobe lightroom online
  • adobe lightroom photo editor
  • adobe lightroom subscription
  • adobelightroom

Snapseed

12 branded search terms

  • photo edit app snapseed
  • snapseed
  • snapseed app
  • snapseed editing
  • snapseed filters
  • snapseed in pc
  • snapseed near me
  • snapseed online
  • snapseed photo app
  • snapseed photo edit
  • snapseed photo edit app
  • snapseed photo editing

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.