Picsart vs VSCO:Which is more popular by branded search in New Zealand?
In August 2026, Picsart had more branded searches than VSCO among photo editing apps in New Zealand. Picsart was estimated to have 4.1K branded searches compared to VSCO’s 530, and held a 14.1% Share of Search versus VSCO’s 1.8%.
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Which is more popular in search, Picsart or VSCO?
Compare the photo editing apps New Zealand creators edit with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Picsart, VSCO. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Pixlr | Picsart | Snapseed | Adobe Lightroom | VSCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 28.6% | 12.1% | 3.6% | 4.6% | 3.1% |
| Nov 2025 | 48.5% | 29.1% | 12.2% | 3.3% | 4.5% | 2.5% |
| Dec 2025 | 43.3% | 25.2% | 16.2% | 5.4% | 5.6% | 4.2% |
| Jan 2026 | 45.5% | 22.4% | 14.3% | 6% | 6.4% | 5.4% |
| Feb 2026 | 49.7% | 24.1% | 12.8% | 4.9% | 5.9% | 2.7% |
| Mar 2026 | 50.7% | 23.8% | 12.6% | 4.9% | 5.8% | 2.2% |
| Apr 2026 | 46.7% | 22.6% | 15.1% | 7.2% | 5.3% | 3.1% |
| May 2026 | 46.7% | 23.6% | 14.8% | 7.3% | 5% | 2.6% |
| Jun 2026 | 49.6% | 23.6% | 12.4% | 6.4% | 5.7% | 2.2% |
| Jul 2026 | 53.9% | 20.2% | 13.1% | 5.7% | 4.9% | 2.3% |
| Aug 2026 | 55% | 20.7% | 14.1% | 4.5% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Picsart and VSCO comparison changed over the last 12 months?
3 findings
- Picsart was ahead of VSCO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand moved from 12.1% to 14.1%, and its estimated monthly branded searches moved from 3.1K to 4.1K.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand moved from 3.1% to 1.8%, and its estimated monthly branded searches moved from 790 to 530.
How did search popularity change for New Zealand photo editing apps in August 2026?
2 changes
In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.
Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Picsart’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Picsart
13 branded search terms
- photo editor app picsart
- picsart
- picsart ai
- picsart ai photo
- picsart ai photo editor
- picsart com
- picsart editing
- picsart filters
- picsart near me
- picsart online
- picsart photo editor
- picsart photo enhancer
- picsart upscale
VSCO
6 branded search terms
- vsco
- vsco application
- vsco co
- vsco editing
- vsco near me
- vsco online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.