How popular isVSCO in search?
In August 2026, there were an estimated 530 branded searches for VSCO in New Zealand which is down 32.9% over the last 11 months. VSCO holds 1.8% estimated Share of Search among New Zealand photo editing apps and is ranked 6th of 6 competitors for search popularity.
Photopea55%
Pixlr20.7%
Picsart14.1%- Snapseed4.5%
Adobe Lightroom3.9%
VSCO1.8%
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Which photo editing apps compete with VSCO?
Share of Search by month for Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom, VSCO. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Pixlr | Picsart | Snapseed | Adobe Lightroom | VSCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 28.6% | 12.1% | 3.6% | 4.6% | 3.1% |
| Nov 2025 | 48.5% | 29.1% | 12.2% | 3.3% | 4.5% | 2.5% |
| Dec 2025 | 43.3% | 25.2% | 16.2% | 5.4% | 5.6% | 4.2% |
| Jan 2026 | 45.5% | 22.4% | 14.3% | 6% | 6.4% | 5.4% |
| Feb 2026 | 49.7% | 24.1% | 12.8% | 4.9% | 5.9% | 2.7% |
| Mar 2026 | 50.7% | 23.8% | 12.6% | 4.9% | 5.8% | 2.2% |
| Apr 2026 | 46.7% | 22.6% | 15.1% | 7.2% | 5.3% | 3.1% |
| May 2026 | 46.7% | 23.6% | 14.8% | 7.3% | 5% | 2.6% |
| Jun 2026 | 49.6% | 23.6% | 12.4% | 6.4% | 5.7% | 2.2% |
| Jul 2026 | 53.9% | 20.2% | 13.1% | 5.7% | 4.9% | 2.3% |
| Aug 2026 | 55% | 20.7% | 14.1% | 4.5% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 16K | +19.4% | +1.1 points | |
| 2, held 2nd | 20.7% | 6K | +20% | +0.5 points | |
| 3, held 3rd | 14.1% | 4.1K | +26.5% | +1 points | |
| 4, held 4th | 4.5% | 1.3K | -7.7% | -1.2 points | |
| 5, held 5th | 3.9% | 1.1K | -5.8% | -1 points | |
| 6, held 6th | 1.8% | 530 | -5.4% | -0.4 points |
1.
Photopea55%
held 1st · 16K estimated branded searches · +19.4% vs prior month · +1.1 points
2.
Pixlr20.7%
held 2nd · 6K estimated branded searches · +20% vs prior month · +0.5 points
3.
Picsart14.1%
held 3rd · 4.1K estimated branded searches · +26.5% vs prior month · +1 points
4.Snapseed
4.5%
held 4th · 1.3K estimated branded searches · -7.7% vs prior month · -1.2 points
3.9%
held 5th · 1.1K estimated branded searches · -5.8% vs prior month · -1 points
6.
VSCO1.8%
held 6th · 530 estimated branded searches · -5.4% vs prior month · -0.4 points
Compare search popularity between VSCO and its closest rivals
How has branded search demand for VSCO changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for VSCO in New Zealand fell from 790 to 530.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand decreased from 3.1% to 1.8%.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand peaked at 5.4% in January 2026 and was lowest at 1.8% in August 2026.
How did search popularity change for New Zealand photo editing apps in August 2026?
6 changes
In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%.
In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.
In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.
In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.
Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.
Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.
How is VSCO measured?
Brandwave collects information about searches that people make online using VSCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- vsco
- vsco application
- vsco co
- vsco editing
- vsco near me
- vsco online
Do you work for VSCO? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is VSCO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.