Adobe Lightroom vs VSCO:Which is more popular by branded search in New Zealand?
In August 2026, Adobe Lightroom had more branded searches than VSCO among photo editing apps in New Zealand. Adobe Lightroom was estimated to have 1.1K branded searches compared to VSCO’s 530, and held a 3.9% Share of Search versus VSCO’s 1.8%.
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Which is more popular in search, Adobe Lightroom or VSCO?
Compare the photo editing apps New Zealand creators edit with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Lightroom, VSCO. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Pixlr | Picsart | Snapseed | Adobe Lightroom | VSCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 28.6% | 12.1% | 3.6% | 4.6% | 3.1% |
| Nov 2025 | 48.5% | 29.1% | 12.2% | 3.3% | 4.5% | 2.5% |
| Dec 2025 | 43.3% | 25.2% | 16.2% | 5.4% | 5.6% | 4.2% |
| Jan 2026 | 45.5% | 22.4% | 14.3% | 6% | 6.4% | 5.4% |
| Feb 2026 | 49.7% | 24.1% | 12.8% | 4.9% | 5.9% | 2.7% |
| Mar 2026 | 50.7% | 23.8% | 12.6% | 4.9% | 5.8% | 2.2% |
| Apr 2026 | 46.7% | 22.6% | 15.1% | 7.2% | 5.3% | 3.1% |
| May 2026 | 46.7% | 23.6% | 14.8% | 7.3% | 5% | 2.6% |
| Jun 2026 | 49.6% | 23.6% | 12.4% | 6.4% | 5.7% | 2.2% |
| Jul 2026 | 53.9% | 20.2% | 13.1% | 5.7% | 4.9% | 2.3% |
| Aug 2026 | 55% | 20.7% | 14.1% | 4.5% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Lightroom and VSCO comparison changed over the last 12 months?
3 findings
- Adobe Lightroom was ahead of VSCO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand moved from 3.1% to 1.8%, and its estimated monthly branded searches moved from 790 to 530.
How did search popularity change for New Zealand photo editing apps in August 2026?
2 changes
In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.
Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Lightroom’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Lightroom
11 branded search terms
- adobe lightroom
- adobe lightroom classic
- adobe lightroom cost
- adobe lightroom downloader
- adobe lightroom editing
- adobe lightroom filters
- adobe lightroom nz
- adobe lightroom online
- adobe lightroom photo editor
- adobe lightroom subscription
- adobelightroom
VSCO
6 branded search terms
- vsco
- vsco application
- vsco co
- vsco editing
- vsco near me
- vsco online
Put your own brand in this comparison
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