Pixlr vs VSCO:Which is more popular by branded search in New Zealand?
In August 2026, Pixlr had more branded searches than VSCO among photo editing apps in New Zealand. Pixlr was estimated to have 6K branded searches compared to VSCO’s 530, and held a 20.7% Share of Search versus VSCO’s 1.8%.
Follow Pixlr vs VSCO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Pixlr or VSCO?
Compare the photo editing apps New Zealand creators edit with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pixlr, VSCO. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Pixlr | Picsart | Snapseed | Adobe Lightroom | VSCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 28.6% | 12.1% | 3.6% | 4.6% | 3.1% |
| Nov 2025 | 48.5% | 29.1% | 12.2% | 3.3% | 4.5% | 2.5% |
| Dec 2025 | 43.3% | 25.2% | 16.2% | 5.4% | 5.6% | 4.2% |
| Jan 2026 | 45.5% | 22.4% | 14.3% | 6% | 6.4% | 5.4% |
| Feb 2026 | 49.7% | 24.1% | 12.8% | 4.9% | 5.9% | 2.7% |
| Mar 2026 | 50.7% | 23.8% | 12.6% | 4.9% | 5.8% | 2.2% |
| Apr 2026 | 46.7% | 22.6% | 15.1% | 7.2% | 5.3% | 3.1% |
| May 2026 | 46.7% | 23.6% | 14.8% | 7.3% | 5% | 2.6% |
| Jun 2026 | 49.6% | 23.6% | 12.4% | 6.4% | 5.7% | 2.2% |
| Jul 2026 | 53.9% | 20.2% | 13.1% | 5.7% | 4.9% | 2.3% |
| Aug 2026 | 55% | 20.7% | 14.1% | 4.5% | 3.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pixlr and VSCO comparison changed over the last 12 months?
3 findings
- Pixlr was ahead of VSCO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand moved from 28.6% to 20.7%, and its estimated monthly branded searches moved from 7.3K to 6K.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand moved from 3.1% to 1.8%, and its estimated monthly branded searches moved from 790 to 530.
How did search popularity change for New Zealand photo editing apps in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Pixlr’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.