Brandwave

How popular isPixlr in search?

In August 2026, there were an estimated 6K branded searches for Pixlr in New Zealand which is down 18% over the last 11 months. Pixlr holds 20.7% estimated Share of Search among New Zealand photo editing apps and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Photopea55%
  2. Pixlr20.7%
  3. Picsart14.1%
  4. Snapseed4.5%
  5. Adobe Lightroom3.9%
  6. VSCO1.8%
Pixlr website (opens in a new tab)

Follow Pixlr and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which photo editing apps compete with Pixlr?

Pixlr against photo editing apps in New Zealand, by month

Share of Search by month for Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPixlrPicsartSnapseedAdobe LightroomVSCO
Oct 202548%28.6%12.1%3.6%4.6%3.1%
Nov 202548.5%29.1%12.2%3.3%4.5%2.5%
Dec 202543.3%25.2%16.2%5.4%5.6%4.2%
Jan 202645.5%22.4%14.3%6%6.4%5.4%
Feb 202649.7%24.1%12.8%4.9%5.9%2.7%
Mar 202650.7%23.8%12.6%4.9%5.8%2.2%
Apr 202646.7%22.6%15.1%7.2%5.3%3.1%
May 202646.7%23.6%14.8%7.3%5%2.6%
Jun 202649.6%23.6%12.4%6.4%5.7%2.2%
Jul 202653.9%20.2%13.1%5.7%4.9%2.3%
Aug 202655%20.7%14.1%4.5%3.9%1.8%
Sep 2026——————
  1. held 1st · 16K estimated branded searches · +19.4% vs prior month · +1.1 points

  2. 2.Pixlr

    20.7%

    held 2nd · 6K estimated branded searches · +20% vs prior month · +0.5 points

  3. 3.Picsart

    14.1%

    held 3rd · 4.1K estimated branded searches · +26.5% vs prior month · +1 points

  4. 4.Snapseed

    4.5%

    held 4th · 1.3K estimated branded searches · -7.7% vs prior month · -1.2 points

  5. held 5th · 1.1K estimated branded searches · -5.8% vs prior month · -1 points

  6. 6.VSCO

    1.8%

    held 6th · 530 estimated branded searches · -5.4% vs prior month · -0.4 points

Compare search popularity between Pixlr and its closest rivals

How has branded search demand for Pixlr changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pixlr in New Zealand fell from 7.3K to 6K.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand decreased from 28.6% to 20.7%.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand peaked at 29.1% in November 2025 and was lowest at 20.2% in July 2026.

How did search popularity change for New Zealand photo editing apps in August 2026?

  1. In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%.

  2. In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.

  3. In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.

  4. In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.

  5. Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.

  6. Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.

How is Pixlr measured?

Brandwave collects information about searches that people make online using Pixlr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • editor foto pixlr
  • pixlr
  • pixlr com
  • pixlr editing
  • pixlr express
  • pixlr filters
  • pixlr online
  • pixlr photo editor

How the Brand Demand Index is measured

Who owns Pixlr?

Pixlr is owned by Inmagine. Brandwave does not track any other brands owned by Inmagine.

Do you work for Pixlr? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Pixlr your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.