Picsart vs Upscayl:Which is more popular by branded search in New Zealand?
In August 2026, Picsart had more branded searches than Upscayl among AI photo enhancers in New Zealand. Picsart was estimated to have 4.1K branded searches compared to Upscayl’s 510, and held a 74.9% Share of Search versus Upscayl’s 9.3%.
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Which is more popular in search, Picsart or Upscayl?
Compare the AI photo upscaling and restoration tools New Zealanders fix photos with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Picsart, Upscayl. The figures are in the table below the chart.
View monthly share of search table
| Month | Picsart | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 4.2% | 26.9% | 6.3% | 3.8% |
| Nov 2025 | 65.1% | 4.8% | 20.8% | 6.3% | 2.9% |
| Dec 2025 | 63.3% | 7.1% | 19.6% | 6.1% | 3.9% |
| Jan 2026 | 61.4% | 7.8% | 17.6% | 7.8% | 5.4% |
| Feb 2026 | 68.3% | 5.9% | 14.4% | 6.6% | 4.9% |
| Mar 2026 | 66.3% | 6.9% | 16.4% | 5.6% | 4.7% |
| Apr 2026 | 59.6% | 7.1% | 21.2% | 6.9% | 5.2% |
| May 2026 | 65.7% | 8.2% | 16.1% | 7% | 3% |
| Jun 2026 | 66.7% | 12.6% | 10.1% | 7.5% | 3.1% |
| Jul 2026 | 66.9% | 12.8% | 8.4% | 9.3% | 2.7% |
| Aug 2026 | 74.9% | 9.3% | 8.2% | 5.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Picsart and Upscayl comparison changed over the last 12 months?
3 findings
- Picsart was ahead of Upscayl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Picsart’s estimated Share of Search among AI photo enhancers in New Zealand moved from 58.9% to 74.9%, and its estimated monthly branded searches moved from 3.1K to 4.1K.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand moved from 4.2% to 9.3%, and its estimated monthly branded searches moved from 220 to 510.
How did search popularity change for New Zealand AI photo enhancers in August 2026?
2 changes
In August 2026, Picsart gained estimated Share of Search among AI photo enhancers in New Zealand, from 66.9% to 74.9%.
In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Picsart’s and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Picsart
13 branded search terms
- photo editor app picsart
- picsart
- picsart ai
- picsart ai photo
- picsart ai photo editor
- picsart com
- picsart editing
- picsart filters
- picsart near me
- picsart online
- picsart photo editor
- picsart photo enhancer
- picsart upscale
Upscayl
4 branded search terms
- upscayl
- upscayl online
- upscayl org
- upscayl photo enhancer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.