Brandwave

How popular isUpscayl?

In September 2026, people searched for Upscayl by name about 480 times in New Zealand, a 128.6% increase from the previous year. These searches made up 9.4% of all New Zealand AI photo enhancer searches, placing Upscayl third out of six enhancers. When we asked both ChatGPT and Google AI Overviews about AI photo enhancers, Upscayl appeared in two of the five answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

Upscayl is the third most searched of 6 competitors and the joint third most recommended in AI answers.

  1. PicsartShare of searches 57.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Adobe LightroomShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. UpscaylShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ReminiShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Topaz LabsShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top AI photo enhancers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upscayl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Upscayl is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Remini2nd
  3. Upscayl3rd
  4. Topaz Labs3rd
  5. Picsart–
  6. Let's Enhance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI photo enhancers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI photo enhancers compete with Upscayl?

Upscayl against AI photo enhancers in New Zealand, by month

Share of searches by month for Picsart, Adobe Lightroom, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomUpscaylReminiTopaz LabsLet's Enhance
Oct 202549%16%3.5%22.8%5.3%3.3%
Nov 202554.8%16.1%3.9%17.2%5.4%2.6%
Dec 202553%15.9%6%16.5%5.2%3.4%
Jan 202649.4%18.3%6.5%14.6%6.5%4.7%
Feb 202655.7%17.9%5%11.5%5.5%4.4%
Mar 202655.8%16.3%5.9%12.9%4.9%4.3%
Apr 202649.8%14.2%6.5%18.2%6.4%4.8%
May 202656.1%13.2%7.3%14.1%6.5%2.7%
Jun 202655.1%15.9%10.9%8.7%6.7%2.8%
Jul 202656.3%14%11.4%7.6%8.3%2.5%
Aug 202662.6%14.6%8.3%7.5%5.3%1.7%
Sep 202657.9%17%9.4%7.4%6.3%2%

  1. 1.Picsart

    57.9%

    Held 1st. 3K estimated branded searches, -19.8% vs prior month. Share -4.7 points.

  2. 2.Adobe Lightroom

    17%

    Held 2nd. 870 estimated branded searches, +1.2% vs prior month. Share +2.4 points.

  3. 3.Upscayl

    9.4%

    Held 3rd. 480 estimated branded searches, -2% vs prior month. Share +1.1 points.

  4. 4.Remini

    7.4%

    Held 4th. 380 estimated branded searches, -13.6% vs prior month. Share 0 points.

  5. 5.Topaz Labs

    6.3%

    Held 5th. 320 estimated branded searches, +3.2% vs prior month. Share +1 points.

  6. 6.Let's Enhance

    2%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Upscayl and its closest rivals

Every comparison with Upscayl

6 comparisons

How has branded search demand for Upscayl changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upscayl in New Zealand rose from 210 to 480.
  • Across the 12 months ending September 2026, Upscayl’s share of searches among AI photo enhancers in New Zealand increased from 3.5% to 9.4%.
  • Across the 12 months ending September 2026, Upscayl’s share of searches among AI photo enhancers in New Zealand peaked at 11.4% in July 2026 and was lowest at 3.5% in October 2025.
  • Across the 12 months ending September 2026, Upscayl rose from 5th to 3rd among AI photo enhancers in New Zealand.

How did search popularity change for New Zealand AI photo enhancers in September 2026?

6 changes

  1. In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers in New Zealand, from 14.6% to 17%.

  2. In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%.

  3. In September 2026, Topaz Labs gained share of searches among AI photo enhancers in New Zealand, from 5.3% to 6.3%.

  4. In September 2026, Picsart lost share of searches among AI photo enhancers in New Zealand, from 62.6% to 57.9%.

  5. Remini’s share of searches among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.4% in September 2026.

  6. Estimated monthly branded searches for Let's Enhance in New Zealand fell 50% over 12 measured months, from 200 to 100 in September 2026.

How are Upscayl’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upscayl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upscayl
  • upscayl photo enhancer

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How the Brand Demand Index is measured

Where does Upscayl compete?

Upscayl is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo enhancer apps4th of 68.6%Show ranking
AI photo enhancers3rd of 69.4%Shown above
Creator with pink hair and a pink jacket

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