Brandwave

How popular isUpscayl?

In September 2026, people searched for Upscayl by name about 480 times in New Zealand, a 128.6% increase from the previous year. These searches made up 8.6% of all New Zealand photo enhancer app searches, placing Upscayl fourth out of six apps. When we asked both ChatGPT and Google AI Overviews about photo enhancer apps, Upscayl did not appear in any of the answers.

Search and AI answers in September 2026

Upscayl is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. PicsartShare of searches 53.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Adobe LightroomShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SnapseedShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. UpscaylShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ReminiShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

Upscayl website (opens in a new tab)

Follow Upscayl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top photo enhancer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upscayl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Remini1st
  2. Snapseed2nd
  3. Adobe Lightroom3rd
  4. Picsart4th
  5. Upscayl–
  6. Topaz Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Lightroom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo enhancer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which photo enhancer apps compete with Upscayl?

Upscayl against photo enhancer apps in New Zealand, by month

Share of searches by month for Picsart, Adobe Lightroom, Snapseed, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomSnapseedUpscaylReminiTopaz Labs
Oct 202545%14.9%11.6%3.3%20.4%4.8%
Nov 202550.2%14.8%11.3%3.6%15.3%4.8%
Dec 202548.3%14.5%12.6%5.3%14.7%4.6%
Jan 202644.7%16.6%14%5.9%12.9%5.7%
Feb 202651.6%16.6%12.2%4.6%10.1%4.9%
Mar 202650.7%14.9%13.2%5.4%11.5%4.3%
Apr 202645.5%13%14.9%6%14.9%5.8%
May 202651.4%12.1%14.8%6.7%9.2%5.8%
Jun 202648.8%14.1%14.5%9.7%7.1%5.8%
Jul 202651.2%12.8%11.8%10.2%6.4%7.5%
Aug 202656.6%13.3%11.3%7.4%6.6%4.8%
Sep 202653.2%15.7%10.5%8.6%6.5%5.6%

  1. 1.Picsart

    53.2%

    Held 1st. 3K estimated branded searches, -19.6% vs prior month. Share -3.5 points.

  2. 2.Adobe Lightroom

    15.7%

    Held 2nd. 870 estimated branded searches, +1.2% vs prior month. Share +2.4 points.

  3. 3.Snapseed

    10.5%

    Held 3rd. 580 estimated branded searches, -20.5% vs prior month. Share -0.8 points.

  4. 4.Upscayl

    8.6%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Remini

    6.5%

    Held 5th. 360 estimated branded searches, -16.3% vs prior month. Share -0.1 points.

  6. 6.Topaz Labs

    5.6%

    Held 6th. 310 estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare popularity between Upscayl and its closest rivals

Every comparison with Upscayl

6 comparisons

How has branded search demand for Upscayl changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upscayl in New Zealand rose from 210 to 480.
  • Across the 12 months ending September 2026, Upscayl’s share of searches among photo enhancer apps in New Zealand increased from 3.3% to 8.6%.
  • Across the 12 months ending September 2026, Upscayl’s share of searches among photo enhancer apps in New Zealand peaked at 10.2% in July 2026 and was lowest at 3.3% in October 2025.
  • Across the 12 months ending September 2026, Upscayl rose from 6th to 4th among photo enhancer apps in New Zealand.

How did search popularity change for New Zealand photo enhancer apps in September 2026?

6 changes

  1. In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps in New Zealand, from 13.3% to 15.7%.

  2. In September 2026, Upscayl gained share of searches among photo enhancer apps in New Zealand, from 7.4% to 8.6%.

  3. In September 2026, Topaz Labs gained share of searches among photo enhancer apps in New Zealand, from 4.8% to 5.6%.

  4. In September 2026, Picsart lost share of searches among photo enhancer apps in New Zealand, from 56.6% to 53.2%.

  5. In September 2026, Snapseed lost share of searches among photo enhancer apps in New Zealand, from 11.3% to 10.5%.

  6. Estimated monthly branded searches for Remini in New Zealand fell 72.7% over 12 measured months, from 1.3K to 360 in September 2026.

How are Upscayl’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upscayl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upscayl
  • upscayl photo enhancer

Do you work for Upscayl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Upscayl compete?

Upscayl is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo enhancer apps4th of 68.6%Shown above
AI photo enhancers3rd of 69.4%Show ranking
Creator with pink hair and a pink jacket

Is Upscayl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free