How popular isTopaz Labs?
In September 2026, people searched for Topaz Labs by name about 320 times in New Zealand, about the same as the previous year. These searches made up 5.6% of all New Zealand photo enhancer app searches, placing Topaz Labs sixth out of six apps. When we asked both ChatGPT and Google AI Overviews about photo enhancer apps, Topaz Labs did not appear in any of the answers.
Topaz Labs is the sixth most searched of 6 competitors and not listed in any AI answer.
PicsartShare of searches 53.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Adobe LightroomShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- SnapseedShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
UpscaylShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Topaz LabsShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top photo enhancer apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Topaz Labs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Remini1st- Snapseed2nd
- Adobe Lightroom3rd
- Picsart4th
- Upscayl–
- Topaz Labs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Remini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Lightroom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Topaz Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo enhancer apps
5 answers
Asked ChatGPT
“Which photo enhancer app should I use in New Zealand?”
Asked ChatGPT
“What are the best photo enhancer apps in New Zealand?”
Asked ChatGPT
“What's the best photo enhancer app in New Zealand for blurry photos?”
Searched Google, AI Overview
“ai photo enhancer”
Searched Google, AI Overview
“photo enhancer app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which photo enhancer apps compete with Topaz Labs?
Share of searches by month for Picsart, Adobe Lightroom, Snapseed, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Snapseed | Upscayl | Remini | Topaz Labs |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 14.9% | 11.6% | 3.3% | 20.4% | 4.8% |
| Nov 2025 | 50.2% | 14.8% | 11.3% | 3.6% | 15.3% | 4.8% |
| Dec 2025 | 48.3% | 14.5% | 12.6% | 5.3% | 14.7% | 4.6% |
| Jan 2026 | 44.7% | 16.6% | 14% | 5.9% | 12.9% | 5.7% |
| Feb 2026 | 51.6% | 16.6% | 12.2% | 4.6% | 10.1% | 4.9% |
| Mar 2026 | 50.7% | 14.9% | 13.2% | 5.4% | 11.5% | 4.3% |
| Apr 2026 | 45.5% | 13% | 14.9% | 6% | 14.9% | 5.8% |
| May 2026 | 51.4% | 12.1% | 14.8% | 6.7% | 9.2% | 5.8% |
| Jun 2026 | 48.8% | 14.1% | 14.5% | 9.7% | 7.1% | 5.8% |
| Jul 2026 | 51.2% | 12.8% | 11.8% | 10.2% | 6.4% | 7.5% |
| Aug 2026 | 56.6% | 13.3% | 11.3% | 7.4% | 6.6% | 4.8% |
| Sep 2026 | 53.2% | 15.7% | 10.5% | 8.6% | 6.5% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 3K | -19.6% | -3.5 points | |
| 2, held 2nd | 15.7% | 870 | +1.2% | +2.4 points | |
| 3, held 3rd | 10.5% | 580 | -20.5% | -0.8 points | |
| 4, held 4th | 8.6% | 480 | 0% | +1.2 points | |
| 5, held 5th | 6.5% | 360 | -16.3% | -0.1 points | |
| 6, held 6th | 5.6% | 310 | 0% | +0.8 points |
1.
Picsart53.2%
Held 1st. 3K estimated branded searches, -19.6% vs prior month. Share -3.5 points.
15.7%
Held 2nd. 870 estimated branded searches, +1.2% vs prior month. Share +2.4 points.
3.Snapseed
10.5%
Held 3rd. 580 estimated branded searches, -20.5% vs prior month. Share -0.8 points.
4.
Upscayl8.6%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Remini6.5%
Held 5th. 360 estimated branded searches, -16.3% vs prior month. Share -0.1 points.
5.6%
Held 6th. 310 estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare popularity between Topaz Labs and its closest rivals
Every comparison with Topaz Labs
6 comparisons
How has branded search demand for Topaz Labs changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Topaz Labs in New Zealand held steady at 320.
- Across the 12 months ending September 2026, Topaz Labs’ share of searches among photo enhancer apps in New Zealand increased from 4.8% to 5.6%.
- Across the 12 months ending September 2026, Topaz Labs’ share of searches among photo enhancer apps in New Zealand peaked at 7.5% in July 2026 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, Topaz Labs fell from 5th to 6th among photo enhancer apps in New Zealand.
How did search popularity change for New Zealand photo enhancer apps in September 2026?
6 changes
In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps in New Zealand, from 13.3% to 15.7%.
In September 2026, Upscayl gained share of searches among photo enhancer apps in New Zealand, from 7.4% to 8.6%.
In September 2026, Topaz Labs gained share of searches among photo enhancer apps in New Zealand, from 4.8% to 5.6%.
In September 2026, Picsart lost share of searches among photo enhancer apps in New Zealand, from 56.6% to 53.2%.
In September 2026, Snapseed lost share of searches among photo enhancer apps in New Zealand, from 11.3% to 10.5%.
Estimated monthly branded searches for Remini in New Zealand fell 72.7% over 12 measured months, from 1.3K to 360 in September 2026.
How are Topaz Labs’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Topaz Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- topaz labs
- topaz photo ai
- topazlabs
- topazlabs upscale
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Where does Topaz Labs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Photo enhancer apps | 6th of 6 | 5.6% | Shown above |
| AI photo enhancers | 5th of 6 | 6.3% | Show ranking |
Is Topaz Labs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.