Brandwave

How popular isAdobe Lightroom?

In September 2026, people searched for Adobe Lightroom by name about 900 times in New Zealand, a 7.2% decrease from the previous year. These searches made up 15.7% of all New Zealand photo enhancer app searches, placing Adobe Lightroom second out of six apps. When we asked both ChatGPT and Google AI Overviews about photo enhancer apps, Adobe Lightroom appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Adobe Lightroom is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. PicsartShare of searches 53.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Adobe LightroomShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SnapseedShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. UpscaylShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ReminiShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top photo enhancer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Lightroom is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Remini1st
  2. Snapseed2nd
  3. Adobe Lightroom3rd
  4. Picsart4th
  5. Upscayl–
  6. Topaz Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Lightroom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo enhancer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which photo enhancer apps compete with Adobe Lightroom?

Adobe Lightroom against photo enhancer apps in New Zealand, by month

Share of searches by month for Picsart, Adobe Lightroom, Snapseed, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomSnapseedUpscaylReminiTopaz Labs
Oct 202545%14.9%11.6%3.3%20.4%4.8%
Nov 202550.2%14.8%11.3%3.6%15.3%4.8%
Dec 202548.3%14.5%12.6%5.3%14.7%4.6%
Jan 202644.7%16.6%14%5.9%12.9%5.7%
Feb 202651.6%16.6%12.2%4.6%10.1%4.9%
Mar 202650.7%14.9%13.2%5.4%11.5%4.3%
Apr 202645.5%13%14.9%6%14.9%5.8%
May 202651.4%12.1%14.8%6.7%9.2%5.8%
Jun 202648.8%14.1%14.5%9.7%7.1%5.8%
Jul 202651.2%12.8%11.8%10.2%6.4%7.5%
Aug 202656.6%13.3%11.3%7.4%6.6%4.8%
Sep 202653.2%15.7%10.5%8.6%6.5%5.6%

  1. 1.Picsart

    53.2%

    Held 1st. 3K estimated branded searches, -19.6% vs prior month. Share -3.5 points.

  2. 2.Adobe Lightroom

    15.7%

    Held 2nd. 870 estimated branded searches, +1.2% vs prior month. Share +2.4 points.

  3. 3.Snapseed

    10.5%

    Held 3rd. 580 estimated branded searches, -20.5% vs prior month. Share -0.8 points.

  4. 4.Upscayl

    8.6%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Remini

    6.5%

    Held 5th. 360 estimated branded searches, -16.3% vs prior month. Share -0.1 points.

  6. 6.Topaz Labs

    5.6%

    Held 6th. 310 estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare popularity between Adobe Lightroom and its closest rivals

Every comparison with Adobe Lightroom

12 comparisons

How has branded search demand for Adobe Lightroom changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Lightroom in New Zealand fell from 970 to 900.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo enhancer apps in New Zealand increased from 14.9% to 15.7%.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo enhancer apps in New Zealand peaked at 16.6% in January 2026 and was lowest at 12.1% in May 2026.
  • Across the 12 months ending September 2026, Adobe Lightroom rose from 3rd to 2nd among photo enhancer apps in New Zealand.

How did search popularity change for New Zealand photo enhancer apps in September 2026?

6 changes

  1. In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps in New Zealand, from 13.3% to 15.7%.

  2. In September 2026, Upscayl gained share of searches among photo enhancer apps in New Zealand, from 7.4% to 8.6%.

  3. In September 2026, Topaz Labs gained share of searches among photo enhancer apps in New Zealand, from 4.8% to 5.6%.

  4. In September 2026, Picsart lost share of searches among photo enhancer apps in New Zealand, from 56.6% to 53.2%.

  5. In September 2026, Snapseed lost share of searches among photo enhancer apps in New Zealand, from 11.3% to 10.5%.

  6. Estimated monthly branded searches for Remini in New Zealand fell 72.7% over 12 measured months, from 1.3K to 360 in September 2026.

How are Adobe Lightroom’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom downloader
  • adobe lightroom editing
  • adobe lightroom filters
  • adobelightroom

How the Brand Demand Index is measured

Who owns Adobe Lightroom?

Adobe Lightroom is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Lightroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Lightroom compete?

Adobe Lightroom is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo editing apps4th of 74.1%Show ranking
Photo enhancer apps2nd of 615.7%Shown above
AI photo enhancers2nd of 617%Show ranking
Photo culling software1st of 757.6%Show ranking
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