Brandwave

Adobe Lightroom vs Picsart:Which is more popular?

In September 2026, Picsart had more branded searches than Adobe Lightroom among photo enhancer apps in New Zealand. Picsart had about 2,950 branded searches, while Adobe Lightroom had 870. Picsart made up 53.2% of all photo enhancer app searches we track, and Adobe Lightroom accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about photo enhancer apps, Adobe Lightroom and Picsart each appeared in three of the five answers. Adobe Lightroom was mentioned before Picsart in three out of four answers.

Among photo enhancer apps in New Zealand in September 2026

Who do people search for more?

Picsart, about 3 searches for every 1 for Adobe Lightroom

Picsart 3K searchesAdobe Lightroom 870 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Adobe Lightroom in 3 of 5Picsart in 3 of 5

Who does AI recommend more?

Adobe Lightroom, named ahead of Picsart in 3 of 4 answers

Adobe Lightroom first in 3Picsart first in 1

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Top photo enhancer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Picsart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adobe Lightroom was listed before Picsart in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Remini1st
  2. Snapseed2nd
  3. Adobe Lightroom3rd
  4. Picsart4th
  5. Upscayl–
  6. Topaz Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Lightroom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo enhancer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Lightroom or Picsart more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Picsart by name. Each line represents a brand's share of searches for all six photo enhancer apps we track, month by month, from searches in New Zealand.

Adobe Lightroom and Picsart among photo enhancer apps in New Zealand, by month

Share of searches by month for Picsart, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomSnapseedUpscaylReminiTopaz Labs
Oct 202545%14.9%11.6%3.3%20.4%4.8%
Nov 202550.2%14.8%11.3%3.6%15.3%4.8%
Dec 202548.3%14.5%12.6%5.3%14.7%4.6%
Jan 202644.7%16.6%14%5.9%12.9%5.7%
Feb 202651.6%16.6%12.2%4.6%10.1%4.9%
Mar 202650.7%14.9%13.2%5.4%11.5%4.3%
Apr 202645.5%13%14.9%6%14.9%5.8%
May 202651.4%12.1%14.8%6.7%9.2%5.8%
Jun 202648.8%14.1%14.5%9.7%7.1%5.8%
Jul 202651.2%12.8%11.8%10.2%6.4%7.5%
Aug 202656.6%13.3%11.3%7.4%6.6%4.8%
Sep 202653.2%15.7%10.5%8.6%6.5%5.6%

How has the Adobe Lightroom and Picsart comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand photo enhancer apps in September 2026?

2 changes
  1. In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps in New Zealand, from 13.3% to 15.7%.

  2. In September 2026, Picsart lost share of searches among photo enhancer apps in New Zealand, from 56.6% to 53.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

4 branded search terms

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom downloader
  • adobelightroom

Picsart

2 branded search terms

  • picsart
  • picsart ai

How the Brand Demand Index is measured

Other head-to-heads among photo enhancer apps

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