Picsart vs Upscayl:Which is more popular?
In September 2026, Picsart had more branded searches than Upscayl among photo enhancer apps in New Zealand. Picsart had about 2,950 branded searches, while Upscayl had 480. Picsart made up 53.2% of all photo enhancer app searches we track, and Upscayl accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about photo enhancer apps, Picsart appeared in three of the five answers and Upscayl in none.
Who do people search for more?
Picsart, about 6 searches for every 1 for Upscayl
Who does AI mention more?
Picsart, mentioned in 3 of 5 answers, Upscayl in 0
Who does AI recommend more?
Picsart, the only one of the two named
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Top photo enhancer apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Picsart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Upscayl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Remini1st- Snapseed2nd
Adobe Lightroom3rd- Picsart4th
Upscayl–
Topaz Labs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Remini4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Picsart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Lightroom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Topaz Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo enhancer apps
5 answers
Asked ChatGPT
“Which photo enhancer app should I use in New Zealand?”
Asked ChatGPT
“What are the best photo enhancer apps in New Zealand?”
Asked ChatGPT
“What's the best photo enhancer app in New Zealand for blurry photos?”
Searched Google, AI Overview
“ai photo enhancer”
Searched Google, AI Overview
“photo enhancer app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Picsart or Upscayl more popular in search?
This chart shows how often people search Google for Picsart and Upscayl by name. Each line represents a brand's share of searches for all six photo enhancer apps we track, month by month, from searches in New Zealand.
Share of searches by month for Picsart, Upscayl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Snapseed | Upscayl | Remini | Topaz Labs |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 14.9% | 11.6% | 3.3% | 20.4% | 4.8% |
| Nov 2025 | 50.2% | 14.8% | 11.3% | 3.6% | 15.3% | 4.8% |
| Dec 2025 | 48.3% | 14.5% | 12.6% | 5.3% | 14.7% | 4.6% |
| Jan 2026 | 44.7% | 16.6% | 14% | 5.9% | 12.9% | 5.7% |
| Feb 2026 | 51.6% | 16.6% | 12.2% | 4.6% | 10.1% | 4.9% |
| Mar 2026 | 50.7% | 14.9% | 13.2% | 5.4% | 11.5% | 4.3% |
| Apr 2026 | 45.5% | 13% | 14.9% | 6% | 14.9% | 5.8% |
| May 2026 | 51.4% | 12.1% | 14.8% | 6.7% | 9.2% | 5.8% |
| Jun 2026 | 48.8% | 14.1% | 14.5% | 9.7% | 7.1% | 5.8% |
| Jul 2026 | 51.2% | 12.8% | 11.8% | 10.2% | 6.4% | 7.5% |
| Aug 2026 | 56.6% | 13.3% | 11.3% | 7.4% | 6.6% | 4.8% |
| Sep 2026 | 53.2% | 15.7% | 10.5% | 8.6% | 6.5% | 5.6% |
How has the Picsart and Upscayl comparison changed over the last 12 months?
3 findings
- Picsart was ahead of Upscayl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Picsart’s share of searches among photo enhancer apps in New Zealand moved from 45% to 53.2%, and its estimated monthly branded searches moved from 2.9K to 3K.
- Across the 12 months ending September 2026, Upscayl’s share of searches among photo enhancer apps in New Zealand moved from 3.3% to 8.6%, and its estimated monthly branded searches moved from 210 to 480.
How did search popularity change for New Zealand photo enhancer apps in September 2026?
2 changes
In September 2026, Upscayl gained share of searches among photo enhancer apps in New Zealand, from 7.4% to 8.6%.
In September 2026, Picsart lost share of searches among photo enhancer apps in New Zealand, from 56.6% to 53.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Picsart’s and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo enhancer apps
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