How popular isUpscayl in search?
In August 2026, there were an estimated 510 branded searches for Upscayl in New Zealand which is up 131.8% over the last 11 months. Upscayl holds 9.3% estimated Share of Search among New Zealand AI photo enhancers and is ranked 2nd of 5 competitors for search popularity.
Picsart74.9%
Upscayl9.3%Remini8.2%
Topaz Labs5.8%
Let's Enhance1.8%
Follow Upscayl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which AI photo enhancers compete with Upscayl?
Share of Search by month for Picsart, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Picsart | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 4.2% | 26.9% | 6.3% | 3.8% |
| Nov 2025 | 65.1% | 4.8% | 20.8% | 6.3% | 2.9% |
| Dec 2025 | 63.3% | 7.1% | 19.6% | 6.1% | 3.9% |
| Jan 2026 | 61.4% | 7.8% | 17.6% | 7.8% | 5.4% |
| Feb 2026 | 68.3% | 5.9% | 14.4% | 6.6% | 4.9% |
| Mar 2026 | 66.3% | 6.9% | 16.4% | 5.6% | 4.7% |
| Apr 2026 | 59.6% | 7.1% | 21.2% | 6.9% | 5.2% |
| May 2026 | 65.7% | 8.2% | 16.1% | 7% | 3% |
| Jun 2026 | 66.7% | 12.6% | 10.1% | 7.5% | 3.1% |
| Jul 2026 | 66.9% | 12.8% | 8.4% | 9.3% | 2.7% |
| Aug 2026 | 74.9% | 9.3% | 8.2% | 5.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 4.1K | +26.5% | +8 points | |
| 2, held 2nd | 9.3% | 510 | -17.7% | -3.5 points | |
| 3, moved from 4th to 3rd | 8.2% | 450 | +9.8% | -0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.8% | 320 | -28.9% | -3.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.8% | 100 | -23.1% | -0.9 points |
1.
Picsart74.9%
held 1st · 4.1K estimated branded searches · +26.5% vs prior month · +8 points
2.
Upscayl9.3%
held 2nd · 510 estimated branded searches · -17.7% vs prior month · -3.5 points
3.
8.2%
moved from 4th to 3rd · 450 estimated branded searches · +9.8% vs prior month · -0.2 points
5.8%
moved from 3rd to 4th · 320 estimated branded searches · -28.9% vs prior month · -3.4 points
1.8%
held 5th · 100 estimated branded searches · -23.1% vs prior month · -0.9 points
Compare search popularity between Upscayl and its closest rivals
How has branded search demand for Upscayl changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Upscayl in New Zealand rose from 220 to 510.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand increased from 4.2% to 9.3%.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand peaked at 12.8% in July 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Upscayl rose from 4th to 2nd among AI photo enhancers in New Zealand.
How did search popularity change for New Zealand AI photo enhancers in August 2026?
5 changes
In August 2026, Picsart gained estimated Share of Search among AI photo enhancers in New Zealand, from 66.9% to 74.9%.
In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.
In August 2026, Topaz Labs lost estimated Share of Search among AI photo enhancers in New Zealand, from 9.3% to 5.8%.
In August 2026, Let's Enhance lost estimated Share of Search among AI photo enhancers in New Zealand, from 2.7% to 1.8%.
Remini’s estimated Share of Search among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 16.1% to 8.2% in August 2026.
How is Upscayl measured?
Brandwave collects information about searches that people make online using Upscayl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- upscayl
- upscayl online
- upscayl org
- upscayl photo enhancer
Do you work for Upscayl? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Upscayl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.