Topaz Labs vs Upscayl:Which is more popular by branded search in New Zealand?
In August 2026, Upscayl had more branded searches than Topaz Labs among AI photo enhancers in New Zealand. Upscayl was estimated to have 510 branded searches compared to Topaz Labs’ 320, and held a 9.3% Share of Search versus Topaz Labs’ 5.8%.
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Which is more popular in search, Topaz Labs or Upscayl?
Compare the AI photo upscaling and restoration tools New Zealanders fix photos with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Upscayl, Topaz Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Picsart | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 4.2% | 26.9% | 6.3% | 3.8% |
| Nov 2025 | 65.1% | 4.8% | 20.8% | 6.3% | 2.9% |
| Dec 2025 | 63.3% | 7.1% | 19.6% | 6.1% | 3.9% |
| Jan 2026 | 61.4% | 7.8% | 17.6% | 7.8% | 5.4% |
| Feb 2026 | 68.3% | 5.9% | 14.4% | 6.6% | 4.9% |
| Mar 2026 | 66.3% | 6.9% | 16.4% | 5.6% | 4.7% |
| Apr 2026 | 59.6% | 7.1% | 21.2% | 6.9% | 5.2% |
| May 2026 | 65.7% | 8.2% | 16.1% | 7% | 3% |
| Jun 2026 | 66.7% | 12.6% | 10.1% | 7.5% | 3.1% |
| Jul 2026 | 66.9% | 12.8% | 8.4% | 9.3% | 2.7% |
| Aug 2026 | 74.9% | 9.3% | 8.2% | 5.8% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Topaz Labs and Upscayl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Upscayl took it in December 2025, Topaz Labs took it in February 2026, Upscayl took it in March 2026.
- Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI photo enhancers in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 330 to 320.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand moved from 4.2% to 9.3%, and its estimated monthly branded searches moved from 220 to 510.
How did search popularity change for New Zealand AI photo enhancers in August 2026?
2 changes
In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.
In August 2026, Topaz Labs lost estimated Share of Search among AI photo enhancers in New Zealand, from 9.3% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Topaz Labs’ and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Topaz Labs
8 branded search terms
- topaz labs
- topaz labs ai photo
- topaz labs online
- topaz labs photo enhancer
- topaz photo ai
- topazlabs
- topazlabs com
- topazlabs upscale
Upscayl
4 branded search terms
- upscayl
- upscayl online
- upscayl org
- upscayl photo enhancer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.