How popular isTopaz Labs?
In September 2026, people searched for Topaz Labs by name about 320 times in New Zealand, about the same as the previous year. These searches made up 6.3% of all New Zealand AI photo enhancer searches, placing Topaz Labs fifth out of six enhancers. When we asked both ChatGPT and Google AI Overviews about AI photo enhancers, Topaz Labs appeared in two of the five answers and was the joint third most recommended of the six.
Topaz Labs is the fifth most searched of 6 competitors and the joint third most recommended in AI answers.
PicsartShare of searches 57.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Adobe LightroomShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
UpscaylShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ReminiShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Topaz LabsShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top AI photo enhancers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Topaz Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Topaz Labs is the joint third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI photo enhancers
5 answers
Asked ChatGPT
“Which AI photo enhancer should I use in New Zealand?”
Asked ChatGPT
“What are the best AI photo enhancers in New Zealand?”
Asked ChatGPT
“What's the best AI photo enhancer in New Zealand for old photos?”
Searched Google, AI Overview
“image upscaler”
Searched Google, AI Overview
“enhance photo quality”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which AI photo enhancers compete with Topaz Labs?
Share of searches by month for Picsart, Adobe Lightroom, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 16% | 3.5% | 22.8% | 5.3% | 3.3% |
| Nov 2025 | 54.8% | 16.1% | 3.9% | 17.2% | 5.4% | 2.6% |
| Dec 2025 | 53% | 15.9% | 6% | 16.5% | 5.2% | 3.4% |
| Jan 2026 | 49.4% | 18.3% | 6.5% | 14.6% | 6.5% | 4.7% |
| Feb 2026 | 55.7% | 17.9% | 5% | 11.5% | 5.5% | 4.4% |
| Mar 2026 | 55.8% | 16.3% | 5.9% | 12.9% | 4.9% | 4.3% |
| Apr 2026 | 49.8% | 14.2% | 6.5% | 18.2% | 6.4% | 4.8% |
| May 2026 | 56.1% | 13.2% | 7.3% | 14.1% | 6.5% | 2.7% |
| Jun 2026 | 55.1% | 15.9% | 10.9% | 8.7% | 6.7% | 2.8% |
| Jul 2026 | 56.3% | 14% | 11.4% | 7.6% | 8.3% | 2.5% |
| Aug 2026 | 62.6% | 14.6% | 8.3% | 7.5% | 5.3% | 1.7% |
| Sep 2026 | 57.9% | 17% | 9.4% | 7.4% | 6.3% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 3K | -19.8% | -4.7 points | |
| 2, held 2nd | 17% | 870 | +1.2% | +2.4 points | |
| 3, held 3rd | 9.4% | 480 | -2% | +1.1 points | |
| 4, held 4th | 7.4% | 380 | -13.6% | 0 points | |
| 5, held 5th | 6.3% | 320 | +3.2% | +1 points | |
| 6, held 6th | 2% | 100 | 0% | +0.3 points |
1.
Picsart57.9%
Held 1st. 3K estimated branded searches, -19.8% vs prior month. Share -4.7 points.
17%
Held 2nd. 870 estimated branded searches, +1.2% vs prior month. Share +2.4 points.
3.
Upscayl9.4%
Held 3rd. 480 estimated branded searches, -2% vs prior month. Share +1.1 points.
4.
Remini7.4%
Held 4th. 380 estimated branded searches, -13.6% vs prior month. Share 0 points.
6.3%
Held 5th. 320 estimated branded searches, +3.2% vs prior month. Share +1 points.
2%
Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Topaz Labs and its closest rivals
Every comparison with Topaz Labs
6 comparisons
How has branded search demand for Topaz Labs changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Topaz Labs in New Zealand held steady at 320.
- Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI photo enhancers in New Zealand increased from 5.3% to 6.3%.
- Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI photo enhancers in New Zealand peaked at 8.3% in July 2026 and was lowest at 4.9% in March 2026.
- Across the 12 months ending September 2026, Topaz Labs fell from 4th to 5th among AI photo enhancers in New Zealand.
How did search popularity change for New Zealand AI photo enhancers in September 2026?
6 changes
In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers in New Zealand, from 14.6% to 17%.
In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%.
In September 2026, Topaz Labs gained share of searches among AI photo enhancers in New Zealand, from 5.3% to 6.3%.
In September 2026, Picsart lost share of searches among AI photo enhancers in New Zealand, from 62.6% to 57.9%.
Remini’s share of searches among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.4% in September 2026.
Estimated monthly branded searches for Let's Enhance in New Zealand fell 50% over 12 measured months, from 200 to 100 in September 2026.
How are Topaz Labs’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Topaz Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- topaz labs
- topaz photo ai
- topazlabs
- topazlabs upscale
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Where does Topaz Labs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Photo enhancer apps | 6th of 6 | 5.6% | Show ranking |
| AI photo enhancers | 5th of 6 | 6.3% | Shown above |
Is Topaz Labs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.