Topaz Labs vs Upscayl:Which is more popular?
In September 2026, Upscayl had more branded searches than Topaz Labs among AI photo enhancers in New Zealand. Upscayl had about 480 branded searches, while Topaz Labs had 320. Upscayl made up 9.4% of all AI photo enhancer searches we track, and Topaz Labs accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about AI photo enhancers, Topaz Labs and Upscayl each appeared in two of the five answers. Topaz Labs and Upscayl were each mentioned first in one of the two answers.
Who do people search for more?
Upscayl, about 50% more searches than Topaz Labs
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top AI photo enhancers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Topaz Labs and Upscayl were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Topaz Labs and Upscayl were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI photo enhancers
5 answers
Asked ChatGPT
“Which AI photo enhancer should I use in New Zealand?”
Asked ChatGPT
“What are the best AI photo enhancers in New Zealand?”
Asked ChatGPT
“What's the best AI photo enhancer in New Zealand for old photos?”
Searched Google, AI Overview
“image upscaler”
Searched Google, AI Overview
“enhance photo quality”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Topaz Labs or Upscayl more popular in search?
This chart shows how often people search Google for Topaz Labs and Upscayl by name. Each line represents a brand's share of searches for all six AI photo enhancers we track, month by month, from searches in New Zealand.
Share of searches by month for Upscayl, Topaz Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 16% | 3.5% | 22.8% | 5.3% | 3.3% |
| Nov 2025 | 54.8% | 16.1% | 3.9% | 17.2% | 5.4% | 2.6% |
| Dec 2025 | 53% | 15.9% | 6% | 16.5% | 5.2% | 3.4% |
| Jan 2026 | 49.4% | 18.3% | 6.5% | 14.6% | 6.5% | 4.7% |
| Feb 2026 | 55.7% | 17.9% | 5% | 11.5% | 5.5% | 4.4% |
| Mar 2026 | 55.8% | 16.3% | 5.9% | 12.9% | 4.9% | 4.3% |
| Apr 2026 | 49.8% | 14.2% | 6.5% | 18.2% | 6.4% | 4.8% |
| May 2026 | 56.1% | 13.2% | 7.3% | 14.1% | 6.5% | 2.7% |
| Jun 2026 | 55.1% | 15.9% | 10.9% | 8.7% | 6.7% | 2.8% |
| Jul 2026 | 56.3% | 14% | 11.4% | 7.6% | 8.3% | 2.5% |
| Aug 2026 | 62.6% | 14.6% | 8.3% | 7.5% | 5.3% | 1.7% |
| Sep 2026 | 57.9% | 17% | 9.4% | 7.4% | 6.3% | 2% |
How has the Topaz Labs and Upscayl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Upscayl took it in December 2025, Topaz Labs took it in February 2026, Upscayl took it in March 2026.
- Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI photo enhancers in New Zealand moved from 5.3% to 6.3%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Upscayl’s share of searches among AI photo enhancers in New Zealand moved from 3.5% to 9.4%, and its estimated monthly branded searches moved from 210 to 480.
How did search popularity change for New Zealand AI photo enhancers in September 2026?
2 changes
In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%.
In September 2026, Topaz Labs gained share of searches among AI photo enhancers in New Zealand, from 5.3% to 6.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Topaz Labs’ and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Topaz Labs
4 branded search terms
- topaz labs
- topaz photo ai
- topazlabs
- topazlabs upscale
Upscayl
2 branded search terms
- upscayl
- upscayl photo enhancer
Other head-to-heads among AI photo enhancers
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