Adobe Lightroom vs Picsart:Which is more popular?
In September 2026, Picsart had more branded searches than Adobe Lightroom among AI photo enhancers in New Zealand. Picsart had about 2,960 branded searches, while Adobe Lightroom had 870. Picsart made up 57.9% of all AI photo enhancer searches we track, and Adobe Lightroom accounted for 17%. When we asked ChatGPT and Google AI Overviews about AI photo enhancers, Adobe Lightroom appeared in three of the five answers and Picsart in none.
Who do people search for more?
Picsart, about 3 searches for every 1 for Adobe Lightroom
Who does AI mention more?
Adobe Lightroom, mentioned in 3 of 5 answers, Picsart in 0
Who does AI recommend more?
Adobe Lightroom, the only one of the two named
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Top AI photo enhancers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Picsart did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI photo enhancers
5 answers
Asked ChatGPT
“Which AI photo enhancer should I use in New Zealand?”
Asked ChatGPT
“What are the best AI photo enhancers in New Zealand?”
Asked ChatGPT
“What's the best AI photo enhancer in New Zealand for old photos?”
Searched Google, AI Overview
“image upscaler”
Searched Google, AI Overview
“enhance photo quality”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Adobe Lightroom or Picsart more popular in search?
This chart shows how often people search Google for Adobe Lightroom and Picsart by name. Each line represents a brand's share of searches for all six AI photo enhancers we track, month by month, from searches in New Zealand.
Share of searches by month for Picsart, Adobe Lightroom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 16% | 3.5% | 22.8% | 5.3% | 3.3% |
| Nov 2025 | 54.8% | 16.1% | 3.9% | 17.2% | 5.4% | 2.6% |
| Dec 2025 | 53% | 15.9% | 6% | 16.5% | 5.2% | 3.4% |
| Jan 2026 | 49.4% | 18.3% | 6.5% | 14.6% | 6.5% | 4.7% |
| Feb 2026 | 55.7% | 17.9% | 5% | 11.5% | 5.5% | 4.4% |
| Mar 2026 | 55.8% | 16.3% | 5.9% | 12.9% | 4.9% | 4.3% |
| Apr 2026 | 49.8% | 14.2% | 6.5% | 18.2% | 6.4% | 4.8% |
| May 2026 | 56.1% | 13.2% | 7.3% | 14.1% | 6.5% | 2.7% |
| Jun 2026 | 55.1% | 15.9% | 10.9% | 8.7% | 6.7% | 2.8% |
| Jul 2026 | 56.3% | 14% | 11.4% | 7.6% | 8.3% | 2.5% |
| Aug 2026 | 62.6% | 14.6% | 8.3% | 7.5% | 5.3% | 1.7% |
| Sep 2026 | 57.9% | 17% | 9.4% | 7.4% | 6.3% | 2% |
How has the Adobe Lightroom and Picsart comparison changed over the last 12 months?
3 findings
- Picsart was ahead of Adobe Lightroom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among AI photo enhancers in New Zealand moved from 16% to 17%, and its estimated monthly branded searches moved from 960 to 870.
- Across the 12 months ending September 2026, Picsart’s share of searches among AI photo enhancers in New Zealand moved from 49% to 57.9%, and its estimated monthly branded searches moved from 2.9K to 3K.
How did search popularity change for New Zealand AI photo enhancers in September 2026?
2 changes
In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers in New Zealand, from 14.6% to 17%.
In September 2026, Picsart lost share of searches among AI photo enhancers in New Zealand, from 62.6% to 57.9%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Adobe Lightroom’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Lightroom
4 branded search terms
- adobe lightroom
- adobe lightroom classic
- adobe lightroom downloader
- adobelightroom
Picsart
4 branded search terms
- picsart
- picsart ai
- picsart ai photo
- picsart upscale
Other head-to-heads among AI photo enhancers
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