Brandwave

How popular isAdobe Lightroom?

In September 2026, people searched for Adobe Lightroom by name about 900 times in New Zealand, a 7.2% decrease from the previous year. These searches made up 17% of all New Zealand AI photo enhancer searches, placing Adobe Lightroom second out of six enhancers. When we asked both ChatGPT and Google AI Overviews about AI photo enhancers, Adobe Lightroom appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Adobe Lightroom is the second most searched of 6 competitors and the most recommended in AI answers.

  1. PicsartShare of searches 57.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Adobe LightroomShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. UpscaylShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. ReminiShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Topaz LabsShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top AI photo enhancers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Lightroom is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Remini2nd
  3. Upscayl3rd
  4. Topaz Labs3rd
  5. Picsart–
  6. Let's Enhance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI photo enhancers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI photo enhancers compete with Adobe Lightroom?

Adobe Lightroom against AI photo enhancers in New Zealand, by month

Share of searches by month for Picsart, Adobe Lightroom, Upscayl, Remini, Topaz Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomUpscaylReminiTopaz LabsLet's Enhance
Oct 202549%16%3.5%22.8%5.3%3.3%
Nov 202554.8%16.1%3.9%17.2%5.4%2.6%
Dec 202553%15.9%6%16.5%5.2%3.4%
Jan 202649.4%18.3%6.5%14.6%6.5%4.7%
Feb 202655.7%17.9%5%11.5%5.5%4.4%
Mar 202655.8%16.3%5.9%12.9%4.9%4.3%
Apr 202649.8%14.2%6.5%18.2%6.4%4.8%
May 202656.1%13.2%7.3%14.1%6.5%2.7%
Jun 202655.1%15.9%10.9%8.7%6.7%2.8%
Jul 202656.3%14%11.4%7.6%8.3%2.5%
Aug 202662.6%14.6%8.3%7.5%5.3%1.7%
Sep 202657.9%17%9.4%7.4%6.3%2%

  1. 1.Picsart

    57.9%

    Held 1st. 3K estimated branded searches, -19.8% vs prior month. Share -4.7 points.

  2. 2.Adobe Lightroom

    17%

    Held 2nd. 870 estimated branded searches, +1.2% vs prior month. Share +2.4 points.

  3. 3.Upscayl

    9.4%

    Held 3rd. 480 estimated branded searches, -2% vs prior month. Share +1.1 points.

  4. 4.Remini

    7.4%

    Held 4th. 380 estimated branded searches, -13.6% vs prior month. Share 0 points.

  5. 5.Topaz Labs

    6.3%

    Held 5th. 320 estimated branded searches, +3.2% vs prior month. Share +1 points.

  6. 6.Let's Enhance

    2%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Adobe Lightroom and its closest rivals

Every comparison with Adobe Lightroom

12 comparisons

How has branded search demand for Adobe Lightroom changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Lightroom in New Zealand fell from 970 to 900.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among AI photo enhancers in New Zealand increased from 16% to 17%.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among AI photo enhancers in New Zealand peaked at 18.3% in January 2026 and was lowest at 13.2% in May 2026.
  • Across the 12 months ending September 2026, Adobe Lightroom rose from 3rd to 2nd among AI photo enhancers in New Zealand.

How did search popularity change for New Zealand AI photo enhancers in September 2026?

6 changes

  1. In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers in New Zealand, from 14.6% to 17%.

  2. In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%.

  3. In September 2026, Topaz Labs gained share of searches among AI photo enhancers in New Zealand, from 5.3% to 6.3%.

  4. In September 2026, Picsart lost share of searches among AI photo enhancers in New Zealand, from 62.6% to 57.9%.

  5. Remini’s share of searches among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.4% in September 2026.

  6. Estimated monthly branded searches for Let's Enhance in New Zealand fell 50% over 12 measured months, from 200 to 100 in September 2026.

How are Adobe Lightroom’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom downloader
  • adobe lightroom editing
  • adobe lightroom filters
  • adobelightroom

How the Brand Demand Index is measured

Who owns Adobe Lightroom?

Adobe Lightroom is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Lightroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Lightroom compete?

Adobe Lightroom is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo editing apps4th of 74.1%Show ranking
Photo enhancer apps2nd of 615.7%Show ranking
AI photo enhancers2nd of 617%Shown above
Photo culling software1st of 757.6%Show ranking
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