Brandwave

Adobe Lightroom vs Let's Enhance:Which is more popular?

In September 2026, Adobe Lightroom had more branded searches than Let's Enhance among AI photo enhancers in New Zealand. Adobe Lightroom had about 870 branded searches, while Let's Enhance had 100. Adobe Lightroom made up 17% of all AI photo enhancer searches we track, and Let's Enhance accounted for 2%. When we asked ChatGPT and Google AI Overviews about AI photo enhancers, Adobe Lightroom appeared in three of the five answers and Let's Enhance in one. Adobe Lightroom was mentioned before Let's Enhance in every answer.

Among AI photo enhancers in New Zealand in September 2026

Who do people search for more?

Adobe Lightroom, about 9 searches for every 1 for Let's Enhance

Adobe Lightroom 870 searchesLet's Enhance 100 searches

Who does AI mention more?

Adobe Lightroom, mentioned in 3 of 5 answers, Let's Enhance in 1

Adobe Lightroom in 3 of 5Let's Enhance in 1 of 5

Who does AI recommend more?

Adobe Lightroom, named ahead of Let's Enhance in every answer

Adobe Lightroom first in 2Let's Enhance never first

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Top AI photo enhancers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Let's Enhance was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Adobe Lightroom was listed before Let's Enhance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Lightroom1st
  2. Remini2nd
  3. Upscayl3rd
  4. Topaz Labs3rd
  5. Picsart–
  6. Let's Enhance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI photo enhancers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Adobe Lightroom or Let's Enhance more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Let's Enhance by name. Each line represents a brand's share of searches for all six AI photo enhancers we track, month by month, from searches in New Zealand.

Adobe Lightroom and Let's Enhance among AI photo enhancers in New Zealand, by month

Share of searches by month for Adobe Lightroom, Let's Enhance. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomUpscaylReminiTopaz LabsLet's Enhance
Oct 202549%16%3.5%22.8%5.3%3.3%
Nov 202554.8%16.1%3.9%17.2%5.4%2.6%
Dec 202553%15.9%6%16.5%5.2%3.4%
Jan 202649.4%18.3%6.5%14.6%6.5%4.7%
Feb 202655.7%17.9%5%11.5%5.5%4.4%
Mar 202655.8%16.3%5.9%12.9%4.9%4.3%
Apr 202649.8%14.2%6.5%18.2%6.4%4.8%
May 202656.1%13.2%7.3%14.1%6.5%2.7%
Jun 202655.1%15.9%10.9%8.7%6.7%2.8%
Jul 202656.3%14%11.4%7.6%8.3%2.5%
Aug 202662.6%14.6%8.3%7.5%5.3%1.7%
Sep 202657.9%17%9.4%7.4%6.3%2%

How has the Adobe Lightroom and Let's Enhance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand AI photo enhancers in September 2026?

2 changes
  1. In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers in New Zealand, from 14.6% to 17%.

  2. Estimated monthly branded searches for Let's Enhance in New Zealand fell 50% over 12 measured months, from 200 to 100 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Let's Enhance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

4 branded search terms

  • adobe lightroom
  • adobe lightroom classic
  • adobe lightroom downloader
  • adobelightroom

Let's Enhance

4 branded search terms

  • let's enhance
  • lets enhance
  • letsenhance
  • letsenhance io

How the Brand Demand Index is measured

Other head-to-heads among AI photo enhancers

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