Adobe Lightroom vs Upscayl:Which is more popular?
In September 2026, Adobe Lightroom had more branded searches than Upscayl among AI photo enhancers in New Zealand. Adobe Lightroom had about 870 branded searches, while Upscayl had 480. Adobe Lightroom made up 17% of all AI photo enhancer searches we track, and Upscayl accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about AI photo enhancers, Adobe Lightroom appeared in three of the five answers and Upscayl in two. Adobe Lightroom was mentioned before Upscayl in every answer.
Who do people search for more?
Adobe Lightroom, about 81% more searches than Upscayl
Who does AI mention more?
Adobe Lightroom, mentioned in 3 of 5 answers, Upscayl in 2
Who does AI recommend more?
Adobe Lightroom, named ahead of Upscayl in every answer
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Top AI photo enhancers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Upscayl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Lightroom was listed before Upscayl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI photo enhancers
5 answers
Asked ChatGPT
“Which AI photo enhancer should I use in New Zealand?”
Asked ChatGPT
“What are the best AI photo enhancers in New Zealand?”
Asked ChatGPT
“What's the best AI photo enhancer in New Zealand for old photos?”
Searched Google, AI Overview
“image upscaler”
Searched Google, AI Overview
“enhance photo quality”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Adobe Lightroom or Upscayl more popular in search?
This chart shows how often people search Google for Adobe Lightroom and Upscayl by name. Each line represents a brand's share of searches for all six AI photo enhancers we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe Lightroom, Upscayl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 16% | 3.5% | 22.8% | 5.3% | 3.3% |
| Nov 2025 | 54.8% | 16.1% | 3.9% | 17.2% | 5.4% | 2.6% |
| Dec 2025 | 53% | 15.9% | 6% | 16.5% | 5.2% | 3.4% |
| Jan 2026 | 49.4% | 18.3% | 6.5% | 14.6% | 6.5% | 4.7% |
| Feb 2026 | 55.7% | 17.9% | 5% | 11.5% | 5.5% | 4.4% |
| Mar 2026 | 55.8% | 16.3% | 5.9% | 12.9% | 4.9% | 4.3% |
| Apr 2026 | 49.8% | 14.2% | 6.5% | 18.2% | 6.4% | 4.8% |
| May 2026 | 56.1% | 13.2% | 7.3% | 14.1% | 6.5% | 2.7% |
| Jun 2026 | 55.1% | 15.9% | 10.9% | 8.7% | 6.7% | 2.8% |
| Jul 2026 | 56.3% | 14% | 11.4% | 7.6% | 8.3% | 2.5% |
| Aug 2026 | 62.6% | 14.6% | 8.3% | 7.5% | 5.3% | 1.7% |
| Sep 2026 | 57.9% | 17% | 9.4% | 7.4% | 6.3% | 2% |
How has the Adobe Lightroom and Upscayl comparison changed over the last 12 months?
3 findings
- Adobe Lightroom was ahead of Upscayl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among AI photo enhancers in New Zealand moved from 16% to 17%, and its estimated monthly branded searches moved from 960 to 870.
- Across the 12 months ending September 2026, Upscayl’s share of searches among AI photo enhancers in New Zealand moved from 3.5% to 9.4%, and its estimated monthly branded searches moved from 210 to 480.
How did search popularity change for New Zealand AI photo enhancers in September 2026?
2 changes
In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers in New Zealand, from 14.6% to 17%.
In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Adobe Lightroom’s and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Lightroom
4 branded search terms
- adobe lightroom
- adobe lightroom classic
- adobe lightroom downloader
- adobelightroom
Upscayl
2 branded search terms
- upscayl
- upscayl photo enhancer
Other head-to-heads among AI photo enhancers
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