Picsart vs Upscayl:Which is more popular?
In September 2026, Picsart had more branded searches than Upscayl among AI photo enhancers in New Zealand. Picsart had about 2,960 branded searches, while Upscayl had 480. Picsart made up 57.9% of all AI photo enhancer searches we track, and Upscayl accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about AI photo enhancers, Upscayl appeared in two of the five answers and Picsart in none.
Who do people search for more?
Picsart, about 6 searches for every 1 for Upscayl
Who does AI mention more?
Upscayl, mentioned in 2 of 5 answers, Picsart in 0
Who does AI recommend more?
Upscayl, the only one of the two named
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Top AI photo enhancers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Upscayl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Picsart did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Adobe Lightroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Upscayl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Topaz Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Let's Enhance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI photo enhancers
5 answers
Asked ChatGPT
“Which AI photo enhancer should I use in New Zealand?”
Asked ChatGPT
“What are the best AI photo enhancers in New Zealand?”
Asked ChatGPT
“What's the best AI photo enhancer in New Zealand for old photos?”
Searched Google, AI Overview
“image upscaler”
Searched Google, AI Overview
“enhance photo quality”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Picsart or Upscayl more popular in search?
This chart shows how often people search Google for Picsart and Upscayl by name. Each line represents a brand's share of searches for all six AI photo enhancers we track, month by month, from searches in New Zealand.
Share of searches by month for Picsart, Upscayl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Picsart | Adobe Lightroom | Upscayl | Remini | Topaz Labs | Let's Enhance |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 16% | 3.5% | 22.8% | 5.3% | 3.3% |
| Nov 2025 | 54.8% | 16.1% | 3.9% | 17.2% | 5.4% | 2.6% |
| Dec 2025 | 53% | 15.9% | 6% | 16.5% | 5.2% | 3.4% |
| Jan 2026 | 49.4% | 18.3% | 6.5% | 14.6% | 6.5% | 4.7% |
| Feb 2026 | 55.7% | 17.9% | 5% | 11.5% | 5.5% | 4.4% |
| Mar 2026 | 55.8% | 16.3% | 5.9% | 12.9% | 4.9% | 4.3% |
| Apr 2026 | 49.8% | 14.2% | 6.5% | 18.2% | 6.4% | 4.8% |
| May 2026 | 56.1% | 13.2% | 7.3% | 14.1% | 6.5% | 2.7% |
| Jun 2026 | 55.1% | 15.9% | 10.9% | 8.7% | 6.7% | 2.8% |
| Jul 2026 | 56.3% | 14% | 11.4% | 7.6% | 8.3% | 2.5% |
| Aug 2026 | 62.6% | 14.6% | 8.3% | 7.5% | 5.3% | 1.7% |
| Sep 2026 | 57.9% | 17% | 9.4% | 7.4% | 6.3% | 2% |
How has the Picsart and Upscayl comparison changed over the last 12 months?
3 findings
- Picsart was ahead of Upscayl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Picsart’s share of searches among AI photo enhancers in New Zealand moved from 49% to 57.9%, and its estimated monthly branded searches moved from 2.9K to 3K.
- Across the 12 months ending September 2026, Upscayl’s share of searches among AI photo enhancers in New Zealand moved from 3.5% to 9.4%, and its estimated monthly branded searches moved from 210 to 480.
How did search popularity change for New Zealand AI photo enhancers in September 2026?
2 changes
In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%.
In September 2026, Picsart lost share of searches among AI photo enhancers in New Zealand, from 62.6% to 57.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Picsart’s and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI photo enhancers
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